If you have a Facebook account, or don’t live under a large boulder, it’s quite likely that you have encountered “Photo Doggies for Anthony” somewhere on your Facebook timeline or […]Read More
We’ve witnessed some pretty impressive creative work since our last ADmirable post, so we’re rolling out with a second ADmirable roundup of stories you can’t miss: Child Helpline International has […]Read More
In anticipation of Ad:tech New York November 5-7, we spoke with Melissa Rosenthal, Senior Director of Creative Services at BuzzFeed, to discuss how BuzzFeed has become such a successful platform in […]Read More
Please try and contemplate that the following exists in our world: somewhere in the Middle East, there is a man who feels he has a certain responsibility. He rides a […]Read More
On the Hunt for Attention, Media Outlets Gamify the News Video games are more frequently seen in the news. Publishers are used to telling stories in text (and more […]Read More
Five Questions with the Ad Council’s New CEO Lisa Sherman has been named our next president and CEO, succeeding Peggy Conlon after 15 years of leadership. (Ad Age) Inspiring Quotes […]Read More
As a parent of a 4-year-old, I know that mobile apps are a) incredibly popular with preschoolers and b) that getting my daughter to brush her teeth twice a day […]Read More
What’s one way to get social marketers thinking about the teen demographic? Dress in a penguin suit! At least, that was what DoSomething.org COO Aria Finger did for her presentation about […]Read More
Oh, sure, All Hallows’ Eve may have spooky origins. But since 1950, Trick-or-Treat for UNICEF, the original Kids Helping Kids® campaign, has transformed October 31, teaching children across America the […]Read More
The internet is vast. There’s definitely a lot of information out there. Some of it’s good, some bad, but at the end of the day the possibilities for discovery can be pretty amazing. Let me share an example. For our new Newborn and Child Survival campaign, Every Beat Matters, we partnered with Save the Children and OneRepublic to create an original song inspired by the heartbeats of children in need. Downloads of the song will benefit Save the Children’s lifesaving programs. Pretty cool idea right?
What’s even cooler is the way that song has already inspired young people. When the song was released we started participating in the conversations on our social media channels, and we discovered a young man by the name of JD from Colorado Springs, CO. He’s just an average 8-year-old fan of OneRepublic that decided to post a cover of their new song to YouTube.