This story, “How Marketers Can Create More Comprehensively Inclusive Strategies,” was originally published in AdWeek. Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads […]
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Why These 3 Social Good Super Bowl Ads Work
Every year we see Super Bowl ads run the gamut from celeb cameos, surreal comedy and social good spots (our specialty). Each one is vying to be that ad that […]
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Our Favorite Social Good Super Bowl Ads
Over 110 million Americans are predicted to tune into Super Bowl LII this Sunday. With the ability to reach across geographic, political and socioeconomic boundaries, the Super Bowl provides a […]
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Super Bowl Ad Round Up: Promoting Social Change
As the fevered rush of the Super Bowl draws to a close and both Patriots and Seahawks fans return to the doldrums of normal life, everyone else is left to […]
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News of Note: January 30
Snapchat Breaks into Media with Discover Snapchat released a new feature called Discover where media companies can promote long form content, with a longer lifespan, to users across Snapchat. (Mashable) […]
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January’s ADmirable Roundup
2015 is shaping up to be an ADmirable year. In case you’ve been hibernating, we’ve round up our four favorite admirable pieces from January (so don’t worry about that FOMO–as […]
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5 Super Bowl Ads That Contained Strong Social Messages
Another Super Bowl has gone by. And with that, another opportunity for advertisers to speak to the largest American television audience of the year. Here at the Ad Council, we’re […]
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Chef Terry French Offers Tips for a Food Safe and Rocking Super Bowl XLVIII Party
Millions of Americans tune into the Super Bowl every year and this year’s Seattle Seahawks vs Denver Broncos game is no exception. Food will be flying, drinks flowing and the […]
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What’s Your Game Plan for a Food-Safe Game Day?
Did you know that Super Bowl Sunday is the second largest day for food consumption after Thanksgiving? Most Super Bowl party menus will include game day essentials like chili, dips, […]
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ADmirable: Adopt an Athlete
Aberdeen, the 2012 Puppy Bowl MVP What’s better than puppies who play football on national television? Adoptable puppies who play football on national television. With its sponsorship opportunities and millions […]
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