The effects of nostalgia are powerful. A song, a photo or even a smell (Crispy Critters cereal, anyone?) can evoke vivid memories and connection to the past. The media and […]
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How to Get Your Audience’s Attention
You have the next big idea, just ventured into a new industry or have a really important message you want to share. Maybe you just launched a new company or […]
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Fun in the Sun: 3 Social Platforms Gen Z Will Use this Summer
We’re well into the summer, which means students, especially those of Generation Z, are out of school and surfing social media at warp speed. For most young people, summer is […]
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Facebook Ads Case Study: Adoption from Foster Care
At the Ad Council, we’re incredibly grateful to receive media support from Facebook for various campaigns. In addition to running media, we often have the opportunity to run measurement studies […]
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Champion For Good: Eric Edge
He’s the Head of Global Marketing Communications at Pinterest. But more importantly, he’s our newest Champion For Good. Read below to get to know our friend and partner, Eric Edge! […]
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I Won’t Snap & Drive: Launching a Snapchat Filter for Social Good
Mobile technology advances continue to make our lives more convenient. However, that advancement often comes with a price, and that price could be your life. As the usage of smartphones […]
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Champion For Good: Bryan Rosenblatt
As Reddit’s Director of Sales, he’s an ambassador for one of the most diverse and vibrant online communities. But most importantly, he’s our newest Champion For Good. Take the time to […]
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It’s Lit: What Google Taught Me About Generation Z
As a Millennial, I hate to admit this – but my generation is out. Generation Z, those born between the mid-1990s to early 2000s, is moving up in the world […]
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Facebook’s Developer Conference: What Happened? Where Are We Going Next?
At F8, the Facebook Developer Conference, Mark Zuckerberg took the stage after a “head on” sizzle reel – a compilation of news clips about Cambridge Analytica, the Russia investigation, and […]
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Social Speak: Reclaiming the Power of Words
Tips on Social media through the lens of words that power it. Upon returning from a conference on social media, I found a common theme lingering in my notes from […]
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