Looking to cut through the advertising clutter and authentically connect with your audience? Break through the fourth wall and meet viewers where they are online with Facebook Live! Facebook Live […]
Read MoreAvoiding Legal Land Mines in Social Media
While “legal” may be the last thing that you want to think about before posting on social media, not doing so can lead to cease and desist letters and serious […]
Read MoreHow to Get the Most from Your LinkedIn Marketing
Earlier this year, LinkedIn announced that it had surpassed over 500 million users. That is more than half a billion people across more than 200 different countries and territories, making […]
Read More3 Tips for Working with Micro-Influencers
Earlier this month, Julius Works hosted their quarterly event called Influence Live. The panel called “How Micro-influencers Are Changing the Landscape” featured Shannon Truax (Group Nine Media), Jessy Grossman (Don […]
Read MoreJoining #TeamSmokey is just a Snap Away!
As Assistant Media Manager for Business Development & Innovation and the newest addition to Ad Council’s West Coast team, I have been tasked with the […]
Read MoreNorthside Innovation Festival: 3 Things Marketers Should Know
A few Fridays back, I was in Brooklyn, NY wearing a VR headset while standing on a motion-powered surfboard. I had 360 degree views of a beautiful beach, while in […]
Read More3 Tips to Build an Active Community
Creating community among your most passionate supporters provides a value that cannot be overlooked. Brands that are able to build compelling connections with fans enjoy more successful results because of […]
Read More3 Tips for Bringing the Cool Factor to Your Marketing
With the barrage of media Millennials face, it’s not enough to put out an interesting product and hope people will respond to it. Audiences can now continue swiping past your […]
Read MoreStay Curious: “Word of Mouth” Marketing Tactics for Social Good
I recently attended the Word of Mouth Marketing Association’s Talk 360 summit in New York City, where I had the chance to attend a panel specifically focused on leveraging word […]
Read More3 Marketing Trends to Follow and Why They Work for the Greater Good
The era of banner ads and product-centric television commercials is over. Consumers sift through virtual clutter by using ad blockers, streaming services, and various platforms where branded content can be […]
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