RYOT is the first news website that lets you take action on every story. Donate. Sign a petition. Share. Volunteer. Become the News. As children, most of us were more concerned […]Read More
Yesterday I was fortunate to attend day three of the Mashable Social Good Summit in New York City. Those of you who are not familiar with the Summit’s format, it’s […]Read More
Recently we’ve been recapping the Ad Council’s work in the past year. But before 2012 is up, we wanted to take this opportunity to share some of our favorite things outside our […]Read More
Joining the holiday fray this year is something that we at the Ad Council can really get behind – Giving Tuesday. The new designation follows on the heels of […]Read More
The internet is vast. There’s definitely a lot of information out there. Some of it’s good, some bad, but at the end of the day the possibilities for discovery can be pretty amazing. Let me share an example. For our new Newborn and Child Survival campaign, Every Beat Matters, we partnered with Save the Children and OneRepublic to create an original song inspired by the heartbeats of children in need. Downloads of the song will benefit Save the Children’s lifesaving programs. Pretty cool idea right?
What’s even cooler is the way that song has already inspired young people. When the song was released we started participating in the conversations on our social media channels, and we discovered a young man by the name of JD from Colorado Springs, CO. He’s just an average 8-year-old fan of OneRepublic that decided to post a cover of their new song to YouTube.
No matter how updated I think I am on technology, SXSW Interactive has a way of making me feel like Laura Ingalls Wilder at times. I was networking on a […]Read More