A couple of weeks ago Asi Burak, the President of Games for Change, dropped by the Ad Council to talk to us about the growing community of educators, non-profits and […]
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Move Over, Infographic: Motiongraphics Take the Stage
As technology advances, producing new creative tools and distribution networks, new ways of storytelling become available to a wider audience. Motiongraphic videos are one of my favorite mediums to gain […]
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5 Questions for the Project Yellow Light High School Student Winner
Last week we posted a Q&A with the college winners of the annual Project Yellow Light competition. We were also lucky enough to speak with the winner of the high school […]
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5 Questions for the Project Yellow Light College Student Winners
The winners of the annual Project Yellow Light competition were announced earlier this month. Every year the winning videos are used as television PSAs for our Texting and Driving Prevention Campaign. We were so […]
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5 Seconds for Social Change via Instavid
The average text takes your eyes off the road for 5 seconds. That’s enough time to… What Can You Do in 5 Seconds? It turns out quite a lot. That’s […]
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6 Ways to Make People Care About Your Game
In the past year and almost a half since I started working at the Ad Council, my team has been able to work on four different games related to our PSA […]
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How Creating a Data Culture Is Helping To Scale a Youth Poetry Org
April is National Poetry Month. To celebrate, the Ad Council recently spoke with Mary Sitzenstatter, Director of Digital Programs at Power Poetry. Launched in 2012, Power Poetry is the world’s […]
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Teachers for Tomorrow: Recruiting Generation Next
Originally posted on Advertising.Microsoft.com. I just got back from speaking at Career Day at my daughter’s middle school where I found myself both impressed by the young students and inspired […]
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3 Reasons to Crowdsource in Marketing and Product Development
image from www.socialbrite.org By now, most people have heard of crowdsourcing and the various ways in which it can be used to change how things are done. You can crowdfund […]
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2014 March ADness Champion
Congratulations to FCB Chicago, the Humane Society of the United States and Maddie’s Fund who secured the Ad Council’s March ADness 2014 Championship! And congratulations to all of our eight incredible PSAs that made it to this year’s […]
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