Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Marketers seeking to celebrate diverse families have focused on same-sex parents and interracial parents, but there’s […]
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All Aboard! 5 Tips for Onboarding New Supporters
Originally published on Theory of Change. Over the past few years, we’ve worked with hundreds of nonprofits here at Change.org: big, small, national, local, brand-new, a hundred years old. You […]
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Designing for Mobile? You Should Read This First
This week Nick New of the Knowledge Engineers visited the Ad Council to discuss the mobile customer journey, and what marketers need to know when developing a mobile experience, particularly […]
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How to Use Personal Stories and Films to Reach Millennials
In 1964, Bob Dylan told us that the times, they are a-changin’, just as the Baby Boomer generation was coming of age and taking on the world’s environmental and social […]
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News of Note: August 29
Anti-Rape Nail Polish Stumbles Into Ideological Mine Field Four male students at North Carolina State University have created a nail polish that can reveal common date rape drugs in an […]
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Driving Social Change through the Power of Celebrities in the Media
As the Director of National Media Accounts at the Ad Council, I’ve had the privilege of working with celebrities and public figures in an effort to make a positive social […]
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News of Note: August 22
How 4 Suicide-Prevention Groups Responded to Death of Robin Williams Four suicide-prevention groups had to delicately address Robin Williams’ death. The American Association of Suicidology, the American Foundation for Suicide Prevention, To […]
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Why CSR Isn’t Going Away: Q&A with Susan McPherson
Corporate social responsibility, or CSR, has become a natural outlet for corporations to enact positive change and integrate it into their business models. We recently spoke with Susan McPherson—a self-proclaimed passionate […]
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News of Note: August 1
New Mobile App Will Change the Way Donors Give and Nonprofits Fundraise Guidestar and Network for Good are making it easier to donate to nonprofits with their Give App: donors […]
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The Basics of Google Analytics
Originally posted on Whole Whale. Did you know that 4 out of 5 Americans zone out when people talk about Google Analytics?… No they don’t, but that may as well […]
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