As an ad agency creative director, I’ve had the fortune to work on a number of amazing brands and large national campaigns. However, sometimes the best assignments are the ones that reward you with something other than money. I’m speaking, of course, about pro-bono work. Doing pro-bono work is good for the soul. It’s a reflection of your company’s values and what you stand for. It can also give you a chance to torture Matt Lauer.