In our digital-first media world, terms like “clicks” and “views” dominate media lingo. But just what do they mean? These two little words hold enormous importance to marketers and advertisers […]
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What You Never Knew About Goodwill and How You Can Harness the Power of Social Media for Your Brand
Goosebumps in the ceramics aisle and chest bumps in the parking lot — they’re both part of a humorous and engaging new campaign from Goodwill and the Ad Council. The […]
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Champion for Good: Activision Blizzard’s Amanda Anderson
Amanda Anderson, Sales Operations Manager at Activision Blizzard, has great advice for working professionals looking to make a difference. Check out what our newest Champion for Good had to say […]
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The Lasting Power of #OscarsSoWhite
A little over two years ago, the Academy of Motion Picture Arts and Sciences announced their nominees for the 88th Academy Awards. The nominees included films like The Big Short, […]
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A Media Maverick’s Guide to CES 2018
Being a junior team member at a media agency, you always hear the grandeur of CES. Vegas! The tech! This is the event brands live for! Never did I think […]
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Champions For Good: David Silver
David Silver at Refuel is a huge advocate of the Ad Council. Refuel places our PSAs at high schools and colleges across the country, specifically those that are targeted for […]
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Champion for Good: Marisa Levine
Marisa Levine is our hero at Pandora. She’s a senior manager on their Ad Product Strategy & Marketing team, so she sets us up with all kinds of amazing opportunities to […]
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Facebook Ads: The Good, The Bad & The Ugly
You browse a store online for some cute pajamas and then the following week Facebook is advertising those pajamas to you. It’s not a coincidence: these ads are targeting you […]
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Intern Spotlight: Aaron Churba – Media Department
Internship season is upon us once again; when college students around the country trade their sweatshirts for button downs and classrooms for cubicles. The Ad Council recently welcomed nine summer […]
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Minority Children & Media: A Racial Discrepancy
Minority Children & Media: A Racial Discrepancy It shouldn’t come as a surprise to anyone that youth spend more time using media than any other activity in their day. And […]
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