Being a junior team member at a media agency, you always hear the grandeur of CES. Vegas! The tech! This is the event brands live for! Never did I think […]
Read More
Champions For Good: David Silver
David Silver at Refuel is a huge advocate of the Ad Council. Refuel places our PSAs at high schools and colleges across the country, specifically those that are targeted for […]
Read More
Champion for Good: Marisa Levine
Marisa Levine is our hero at Pandora. She’s a senior manager on their Ad Product Strategy & Marketing team, so she sets us up with all kinds of amazing opportunities to […]
Read More
Facebook Ads: The Good, The Bad & The Ugly
You browse a store online for some cute pajamas and then the following week Facebook is advertising those pajamas to you. It’s not a coincidence: these ads are targeting you […]
Read More
Intern Spotlight: Aaron Churba – Media Department
Internship season is upon us once again; when college students around the country trade their sweatshirts for button downs and classrooms for cubicles. The Ad Council recently welcomed nine summer […]
Read More
Minority Children & Media: A Racial Discrepancy
Minority Children & Media: A Racial Discrepancy It shouldn’t come as a surprise to anyone that youth spend more time using media than any other activity in their day. And […]
Read More
Stats Ain’t Nothin’ But a Number
One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the […]
Read More
Strengthening Relationships in an Erratic, Emerging Media Environment
At the recent music and interactive South by Southwest festival in Austin, Texas, Kurt Daradics, 34, co-founder of a start-up company, reflected how much he had enjoyed meeting people he […]
Read More
Staking a place in an expanded media landscape
Five leading magazine publishers launched a new campaign this week touting “the power of print.” At a time when most discussion remains focused on the hit-and-miss efforts of print media […]
Read More
PSAs: What Business are We Really In?
On one of my Southwest flights returning from a media market trip, I had a chance to pause and ponder: What business are we really in when we distribute and […]
Read More