In a supersaturated ad marketplace, it is now more important than ever for advertisers to make sure that they’re reaching the correct people. This is where Programmatic Media Buying comes […]
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Media Word of the Month: Retargeting
In this edition of Media Word of the Month, Ad Council Media Assistant Manager Gabe Shore will explain retargeting – what it is, how it’s used (especially for social good) […]
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Going to SXSW 2019? See y’all there!
We’re celebrating impact at SXSW, so come check us out at the various events below. The Ad Council will be bringing our social good spirit to the Interactive festival and we’d […]
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What’s the Difference Between Clicks & Views?
In our digital-first media world, terms like “clicks” and “views” dominate media lingo. But just what do they mean? These two little words hold enormous importance to marketers and advertisers […]
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What You Never Knew About Goodwill and How You Can Harness the Power of Social Media for Your Brand
Goosebumps in the ceramics aisle and chest bumps in the parking lot — they’re both part of a humorous and engaging new campaign from Goodwill and the Ad Council. The […]
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Champion for Good: Activision Blizzard’s Amanda Anderson
Amanda Anderson, Sales Operations Manager at Activision Blizzard, has great advice for working professionals looking to make a difference. Check out what our newest Champion for Good had to say […]
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The Lasting Power of #OscarsSoWhite
A little over two years ago, the Academy of Motion Picture Arts and Sciences announced their nominees for the 88th Academy Awards. The nominees included films like The Big Short, […]
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A Media Maverick’s Guide to CES 2018
Being a junior team member at a media agency, you always hear the grandeur of CES. Vegas! The tech! This is the event brands live for! Never did I think […]
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Champions For Good: David Silver
David Silver at Refuel is a huge advocate of the Ad Council. Refuel places our PSAs at high schools and colleges across the country, specifically those that are targeted for […]
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Champion for Good: Marisa Levine
Marisa Levine is our hero at Pandora. She’s a senior manager on their Ad Product Strategy & Marketing team, so she sets us up with all kinds of amazing opportunities to […]
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