Amy Poehler Should Be Sitting on that Stool. Here’s Why She’s Not. The Clinton Foundation’s “No Ceilings” fights for women’s equality by illustrating a few of the challenges women face, […]Read More
Snapchat Breaks into Media with Discover Snapchat released a new feature called Discover where media companies can promote long form content, with a longer lifespan, to users across Snapchat. (Mashable) […]Read More
TIME Names Ebola Fighters Person of the Year TIME magazine has named Ebola healthcare workers (“Ebola fighters”) as their Person of the Year, as they have risked their lives and […]Read More
Recycle Shampoo to Earn Points for Your Phone Unilever is supporting recycling of its own products by sponsoring its own recycling station and encouraging consumers with credits and bonuses for […]Read More
Five Questions with the Ad Council’s New CEO Lisa Sherman has been named our next president and CEO, succeeding Peggy Conlon after 15 years of leadership. (Ad Age) Inspiring Quotes […]Read More
Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Marketers seeking to celebrate diverse families have focused on same-sex parents and interracial parents, but there’s […]Read More
70 Years of Smokey: The Story of America’s Firefighting Bear Smokey Bear turns 70 this Saturday, August 9. Check out his history of stopping human-caused wildfires. (Mashable) Tinder is Helping […]Read More
New Mobile App Will Change the Way Donors Give and Nonprofits Fundraise Guidestar and Network for Good are making it easier to donate to nonprofits with their Give App: donors […]Read More
The internet is vast. There’s definitely a lot of information out there. Some of it’s good, some bad, but at the end of the day the possibilities for discovery can be pretty amazing. Let me share an example. For our new Newborn and Child Survival campaign, Every Beat Matters, we partnered with Save the Children and OneRepublic to create an original song inspired by the heartbeats of children in need. Downloads of the song will benefit Save the Children’s lifesaving programs. Pretty cool idea right?
What’s even cooler is the way that song has already inspired young people. When the song was released we started participating in the conversations on our social media channels, and we discovered a young man by the name of JD from Colorado Springs, CO. He’s just an average 8-year-old fan of OneRepublic that decided to post a cover of their new song to YouTube.