In honor of Valentine’s Day, we’re celebrating a Champion for Good who’s very familiar with our Love Has No Labels campaign. Get to know the one and only Jeff Skutnik, […]
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3 Examples of Branded Entertainment’s Inevitable Future
Authenticity, compassion fatigue, content. All words that through arguable overuse seem to have lost a bit of their flair or significance. Another I might add to the list? Branded entertainment. […]
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Rising: 7 Lessons from Launching our First Ever Short Film
Just before Thanksgiving, the Ad Council premiered Rising, our first-ever short film (in our 76+ year history). The film was created for our iconic and Emmy-winning Love Has No Labels […]
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‘Love Has No Labels’ Debuts New Short Film
This story, Love Has No Labels Debuts New Short Film, was originally published on Ad Age. “Rising,” a powerful new short film, is the latest iteration of the Ad Council’s […]
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6 Ways You Can Promote Diversity & Inclusion in Your Everyday Life
Over the past two weeks, our country has experienced some of the most harrowing events in our history. Hate crimes, including a mass shooting at a synagogue in Pittsburgh and […]
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Top Tips for WORLDZ 2018: And Introducing the Goodfronts Charity Marketplace!
Haven’t heard of WORLDZ yet? If you’re a marketer, entertainer or communicator – or are interested in social impact – you should get to know it. The Ad Council is […]
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In Times of Crisis and Tragedy, Advertisers Come Together
This article, “In Times of Crisis and Tragedy, Advertisers Come Together,” was originally published by Advertising Week, in anticipation of Advertising Week New York (October 1-4, 2018). The past year […]
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How to Sustain a Viral Movement – A Love Has No Labels Case Study
Today, Valentine’s Day 2018, marks the 3-year anniversary of our Love Has No Labels campaign. It’s been an unbelievable experience to be a part of this game-changing movement—one that’s made […]
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Game On: What We Learned from Launching Our First Location-Based Game
Over Labor Day Weekend, The Ad Council returned to PAX West with our Love Has No Labels campaign, celebrating diversity and inclusion for a second year. We launched Game for […]
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Game for Good: ‘League of Extraordinary Humans’ Launching at PAX West
The Ad Council’s Love Has No Labels campaign is returning to PAX West, one of the largest consumer gaming events in the country, as part of our ongoing Game for […]
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