A couple of years ago, the Ad Council launched an initiative called Game for Good, with the goal of bringing our social good campaigns to the millions of Americans who […]
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Game On: What We Learned from Launching Our First Location-Based Game
Over Labor Day Weekend, The Ad Council returned to PAX West with our Love Has No Labels campaign, celebrating diversity and inclusion for a second year. We launched Game for […]
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Game for Good: ‘League of Extraordinary Humans’ Launching at PAX West
The Ad Council’s Love Has No Labels campaign is returning to PAX West, one of the largest consumer gaming events in the country, as part of our ongoing Game for […]
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Game for Good: 3 Things We’ve Learned About the Video Game Industry
The Ad Council recently launched an effort we are calling “Game for Good” to connect gamers with our campaign messages. You might be thinking, “Why would the Ad Council […]
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