There are times where consumer neuroscience unearths something about human nature that feels really, really good. Our clients often ask us, how do we reach consumers in such a crowded […]
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Why Create Characters for Social Media
Call me Ishmael. — Moby Dick (@MobyDickatSea) December 31, 2015 This article on Creating Characters for Social Media was originally published on SERINO/COYNE’s Medium. I work on specific social media […]
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Lessons From a Provocative Speaker: 4 Reasons Gary Vaynerchuk is Worth Listening To
Gary Vaynerchuk, CEO of VaynerMedia, does a great job of honing in on what people want to know and communicating it to them. Case in point: the packed crowd at […]
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SXSW 2016 Top Takeaway? Ignore Technology & Build Better Fans
There’s no doubt about it—the SXSW Interactive festival each year is filled with spectacle. From virtual reality roller coasters to mobile nap beds and late night “networking events,” there’s plenty […]
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What Do This Emoji and Smokey Bear Have in Common?
This article about the evolution of PSAs first appeared on LinkedIn. To see the future of media, look no further than the keyboard on your phone. Scroll to the “symbols” section of […]
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Pantsless and Empowered: 4 Things Nonprofits Can Learn from Improv Everywhere’s “No Pants Subway Ride”
14 years ago, seven New Yorkers boarded the subway sans-pants. On January 11, 2015, tens of thousands of participants in 60 different cities did the same, all in the name […]
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2015 Development Resolutions to Boost Your Corporate Cash
As a Development Director, I used to hate this time of year! Armed with social impact data, photos and testimonials, I would attempt to convince our corporate funders not only […]
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Fresh Thinking and Advice on Social Marketing from the Co-Founder of BarkBox: Henrik Werdelin
In July, Percolate held their annual Transition Conference at the Times Center in New York City. Speakers from all across the tech world gave insight into the changes that technology […]
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The Brains Behind Better Ads: Optimizing the Cute and Cuddly
For non-profits with big ambitions and small budgets, maximizing each ad to be effective and memorable is essential. Nielsen and the Ad Council used consumer neuroscience to do just that […]
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