Year after year, communities nationwide suffer from natural disasters. Emergencies appear, often unsuspectingly, and leave behind a trail of devastation, the worst part of which is the potential for being […]
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SADvertising: Brands Want You to Cry
Fast Company published an article discussing the recent trend of SADvertising in advertising and other communications. SADvertising’s goal is exactly what it sounds like: to evoke sad emotions from the audience through advertising. When you’re […]
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Move Over, Infographic: Motiongraphics Take the Stage
As technology advances, producing new creative tools and distribution networks, new ways of storytelling become available to a wider audience. Motiongraphic videos are one of my favorite mediums to gain […]
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Has Anyone Seen My Go Bag?
How not to plan for an emergency with your family. No one wants to think about an emergency. So why would you want to plan for one? That’s a glimpse […]
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A Holiday Gift that Protects and Prepares
The best presents to give or receive are thoughtful, unexpected and practical—something people can use, appreciate and admire long after the holidays are over. I got a great idea from […]
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Call to Action v.4
September is National Preparedness month! Read on to find out what’s in my Go Bag. See how I’m saving on my energy bills around the home. Energy Efficiency Our Energy […]
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New York City Kicks off National Preparedness Month
Today in New York City we are kicking off National Preparedness Month. Each year since 2004, cities like ours have joined the Federal Emergency Management Agency (FEMA) to recognize the […]
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Emergency Readiness – Is Your Organization Prepared?
As most of you know, September 2011 was officially proclaimed “National Preparedness Month,” a time to reflect and raise awareness of the necessity for all of us – individuals, businesses, […]
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