We sat down with Gordon Young, the co-founder of The Drum, Europe’s largest website (and, in Gordon’s humble opinion, its best magazine), and talked to him about Do It Day. Do […]
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The Power of Many: Talking Crowdsourcing Potential with Zooppa CEO, Will Merritt
We recently partnered with Zooppa, a global crowdsourcing platform with over 270,000 creative users, to create crowdsourced video content for our Kids’ Health Mouths Campaign. Through the program, both amateur […]
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5 Best Practices in Crowdfunding for Non-Profits
Last month we kicked off our first crowdfunding effort ever on behalf of a PSA campaign. Our goal is to raise the funds necessary to continue our Bullying Prevention “Be […]
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News of Note: Social Media Users Are More Charitable Than You Might Think
Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce Marketers seeking to celebrate diverse families have focused on same-sex parents and interracial parents, but there’s […]
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3 Reasons to Crowdsource in Marketing and Product Development
image from www.socialbrite.org By now, most people have heard of crowdsourcing and the various ways in which it can be used to change how things are done. You can crowdfund […]
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News of Note: March 14th
Instead of “Ban Bossy,” How About “Embrace Bossy”? Sheryl Sandberg is spearheading a movement to ban the word “bossy” when referring to girls. The movement has gained a lot of […]
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The Greatest
Think you’ve seen The Greatest Action Movie Ever? Well think again: because it’s about to make its debut this weekend on Disney XD. The Greatest Action Movie Ever (or GAME […]
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Taking a Tumble for Social Marketing
Facebook, Twitter and YouTube have proven to be the 600-lb gorillas of the social media landscape. Other social networks, such as FourSquare, LinkedIn and newbie Pinterest have also shown to […]
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Pepsi Refresh — From Impressions to Connections
By now we all know that Pepsi Refresh is a success story. With 8 billion impressions, 60 million votes and $14.6 million donated to fund 352 ideas, the program highlights […]
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Are you ready for a challenge?
Yesterday, the Ad Council, Google and GSA’s Center for New Media & Citizen Engagement hosted a panel on Federal Government challenges. Challenges can be a great way to promote […]
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