I have nothing against Ashton Kutcher. I’m not even upset with him about his latest Popchips campaign. Everyone makes a mistake. But the latest research and trends are showing that […]
Read MoreNot an Amy Winehouse Post
The recent and sudden death of Amy Winehouse, a celebrity known to suffer from substance abuse, got us wondering… where is the line between capitalizing on a headline as a […]
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Choosing the Best Spokesperson for Your Message
Whenever there’s a celebrity scandal as with Tiger Woods, the timeless debate about the use of high-profile celebrities as spokespeople is trotted out. Many of us in the PR/communications industry […]
Read MoreResponding to Haiti
Since the devastating earthquake in Haiti, we’ve seen an incredible outpouring of generosity from all sectors of America – individuals, companies, celebrities and a host of institutions who have given […]
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