This article on how to win at digital marketing was originally published on Mashable.com. Over the course of an hour, @MashBusiness covered an array of questions, ranging from what the […]
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An Easy Trick For Better Video Titles
This article on An Easy Trick For Better Video Titles was originally published on Fullscreen’s Creator Tips Blog. For many creators, the biggest challenge is coming up with a new, […]
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How to Execute Big Ideas: Change Behavior, Not Minds
This article, ComNet15 Preview: You’ve Got the “Big Idea,” How the Hell Do You Execute It?, was originally published on The Communications Network and is a preview of ComNet15 Breakout Session You’ve Got […]
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Is Online Slacktivism a Myth?
Image source: Sean MacEntee on Flickr We caught up with Nate Byer, Advocacy Strategist for Blue State Digital, a leading firm that’s worked on tons of large-scale digital advocacy programs for Sierra […]
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How Organizations Can Leverage Location-Based Technology
For our Job Training and Employment campaign with Goodwill, we knew we needed to target communities on the local-level. That’s when we brought in xAd to engage people who went […]
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Millennials Are Breaking Down the Boundaries between Work and Passion
On a Springish Tuesday night, tons of New Yorkers gathered at MRY for one cause: to create impact in the world. The Ad Council’s “Create for Change” event brought together […]
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Why Editorial Calendars Make Your Content Suck
In order to feed the insatiable content beast, many organizations use editorial calendars as the driver of their content planning. “It’s National Pancake Day, let’s post!” We presented “Why […]
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How You Can Persuade Any Lizard (with Ads)
I spoke with Jim Crimmins, the founder of the ad rating site Persuade the Lizard, about what makes an excellent PSA, which also offered some great lessons that all social […]
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4 Things to Know about YouTube and YouTubers
I am a SXSW Interactive veteran. An old timer. I know there are lots of folks who attended before I started making the annual pilgrimage in 2004, but I feel […]
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How to Make Sure Your Website Doesn’t Suck: 13 Ways to Optimize
Image source: James Royal-Lawson on Flickr At the Ad Council, we’re incredibly lucky to work with some of the top thinkers in the advertising, media and digital fields. We’d like […]
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