cause marketing Archives - Page 3 of 9

11 Shelter Pets You Have to Meet

The cutest cuddle buddy. The kindest companion. The most motivating workout partner. The most welcome wake-up call. While everyone has different replies when asked, “What makes your shelter pet special?” […]

Marketing, Noteworthy

5 Tips for Running a Successful Nonprofit Contest

Oct 26 By: Angelia Roggie

At the Ad Council, we always try to come up with fun and creative ways to engage our audiences. For our @ISeeBullying campaign, and in honor of Bullying Prevention Month, […]

Marketing

Look Beyond Reach to Find the Right Influencers

Jul 21 By: Guest Blogger Scott Pansky

This article on influencers and social causes was originally published on Allison+Partners’ blog, The Stream. The biggest takeaway for PR professionals trying to drive donations, awareness or engagement for […]

Ad Campaigns, Noteworthy

5 Social Good Campaigns that Won Big at Cannes Lions

Jul 6 By: Stefanie Spiegel

The Cannes Lions International Festival of Creativity is an event that the Ad Council, and many other creative agencies around the world, look forward to every year. 2016 was an […]

Marketing, Noteworthy

3 Tips to Build an Active Community

Jul 3 By: Guest Blogger Sarah Branley Harel

Creating community among your most passionate supporters provides a value that cannot be overlooked. Brands that are able to build compelling connections with fans enjoy more successful results because of […]

Marketing

3 Tips for Bringing the Cool Factor to Your Marketing

Jun 14 By: Angelia Roggie

With the barrage of media Millennials face, it’s not enough to put out an interesting product and hope people will respond to it. Audiences can now continue swiping past your […]

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