Have you ever taken a road trip where Google Maps was on the fritz? You’re in the middle of nowhere, desperately in need of coffee, and no idea what route […]
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The Neuroscience of Social Good Messaging
There are times where consumer neuroscience unearths something about human nature that feels really, really good. Our clients often ask us, how do we reach consumers in such a crowded […]
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Our Favorite Social Good Super Bowl Ads
Over 110 million Americans are predicted to tune into Super Bowl LII this Sunday. With the ability to reach across geographic, political and socioeconomic boundaries, the Super Bowl provides a […]
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Confronting Sexual Harassment: 4 Movements Changing the World
Since October 2017, the hashtag #MeToo has been used millions of times. In December 2017, Time Magazine gave a name to the women and men speaking out against sexual harassment: […]
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11 Shelter Pets You Have to Meet
The cutest cuddle buddy. The kindest companion. The most motivating workout partner. The most welcome wake-up call. While everyone has different replies when asked, “What makes your shelter pet special?” […]
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5 Haunting Ads That’ll Change the Way You See PSAs
PSAs can evoke many feelings—sadness, empathy, compassion, happiness, and yes, fear. One of my earliest memories was watching the Ad Council’s Asthma Attack ads, which, admittedly, terrified me. The feelings […]
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5 Tips for Running a Successful Nonprofit Contest
At the Ad Council, we always try to come up with fun and creative ways to engage our audiences. For our @ISeeBullying campaign, and in honor of Bullying Prevention Month, […]
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Look Beyond Reach to Find the Right Influencers
This article on influencers and social causes was originally published on Allison+Partners’ blog, The Stream. The biggest takeaway for PR professionals trying to drive donations, awareness or engagement for […]
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5 Social Good Campaigns that Won Big at Cannes Lions
The Cannes Lions International Festival of Creativity is an event that the Ad Council, and many other creative agencies around the world, look forward to every year. 2016 was an […]
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3 Tips to Build an Active Community
Creating community among your most passionate supporters provides a value that cannot be overlooked. Brands that are able to build compelling connections with fans enjoy more successful results because of […]
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