At the Ad Council, we always try to come up with fun and creative ways to engage our audiences. For our @ISeeBullying campaign, and in honor of Bullying Prevention Month, […]
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Look Beyond Reach to Find the Right Influencers
This article on influencers and social causes was originally published on Allison+Partners’ blog, The Stream. The biggest takeaway for PR professionals trying to drive donations, awareness or engagement for […]
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5 Social Good Campaigns that Won Big at Cannes Lions
The Cannes Lions International Festival of Creativity is an event that the Ad Council, and many other creative agencies around the world, look forward to every year. 2016 was an […]
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3 Tips to Build an Active Community
Creating community among your most passionate supporters provides a value that cannot be overlooked. Brands that are able to build compelling connections with fans enjoy more successful results because of […]
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Meet Social Imprints – The Company Providing Opportunities for All
Brand with purpose. That’s the motto of San Francisco-based, full-service printers Social Imprints. The company believes engaged employees make the best customer service representatives, and that everyone, even individuals with […]
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3 Tips for Bringing the Cool Factor to Your Marketing
With the barrage of media Millennials face, it’s not enough to put out an interesting product and hope people will respond to it. Audiences can now continue swiping past your […]
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Cannes 2017: Highlighting Creative and Social Good
Going to Cannes this year? The Ad Council would love to see you there! We’re participating in several awesome panels showing how creative can spark social good. Any convos you’d […]
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Brands with Purpose: Three Campaigns Tackling Social Good Issues in 2017
Brands have made doing good a part of their mission and we’re loving every minute of it. Whether it’s giving the world access to clean water, raising awareness for Alzheimer’s […]
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#MarchADness2017: We Have a Winner!
After nearly one thousand votes cast, the winner of #MarchADness2017 is…Adoption from Foster Care! Congratulations to our campaign sponsors The Department of Health and Human Services and AdoptUSKids, and our […]
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These 4 Brands Remind Us That Females are Strong as Hell
As a woman, there’s nothing that inspires me more than seeing other women take up extraordinary fights for their rights and hearing women tell their own stories. Luckily for me, […]
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