With the barrage of media Millennials face, it’s not enough to put out an interesting product and hope people will respond to it. Audiences can now continue swiping past your […]
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6 Things I Learned About Working with Creators in 2017
Back in March, I attended Variety’s MASSIVE Summit to hear Lisa Sherman, Ad Council President and CEO speak on a panel with Shira Lazar (What’s Trending), Alan Beard (Fullscreen), Pam […]
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Brands Lead the Way: 4 Reasons to Promote LGBT Visibility in Advertising
If you do a Google search on the words “advertising industry” and “diversity” your results will contain a wide swath of opinions from writers at well-known publications addressing why we […]
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5 Mobile-Marketing Strategies for Nonprofits: Unlocking the Power of Millennials
For every generation, there is a demographic-specific recipe for successful marketing, for motivating and activating young consumers, reaching them with just the right mix of messages and ideas. When it […]
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Pinterest Teams Up with Ad Council on Public Service Campaigns
This article on Ad Council’s partnership with Pinterest was originally published on Pinterest. The Ad Council, the national non-profit organization behind public service communications like Smokey Bear and Emmy award-winning “Love […]
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7 Ways to Help Your Office with Going Green
Earth Day may only be one day each year, but here at the Ad Council we try to be conscious of our planet every day. Check out just some of […]
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Seeing Green: Earth Day 2017
Earth Day is one of those holidays that sees a wide variety of activations. Each year, companies will change their logos to green for a day, invoke different eco-friendly initiatives both internally […]
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4 Things You Should Know Before Heading to SXSW
Back by popular demand! This article originally appeared on AdLibbing in February 2016. In just a few days, the world’s leading marketers, advertisers and tech leaders will gather in Austin, […]
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Creating Content for Gen Z: 5 Ways Digital Dominates
It’s no secret that Gen Z (youth 13-24) is spending less time watching TV and more time focusing on digital video. DEFY Media came out with a fascinating study with […]
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The Elusive Millennials: Are They Worth Chasing?
This article on connecting with millennials was originally published on Big Duck. Ah, millennials—they’re the constantly SnapChatting young people with attentions spans that shorten every day. (I’m allowed to say […]
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