In the past few years, we’ve seen messages empowering women permeate the advertising landscape. From ads featuring girls playing sports to spots showcasing women dominating the workplace, brands are aiming […]
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Ad Council and Snapchat partner for First Ever Snapchat Creative Sessions
On Wednesday, March 27th, The Ad Council partnered with Snapchat to host its first-ever Creative Inspiration Session at Snapchat’s NYC offices. The event was hosted for our partners to gain […]
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Media Word of the Month: Retargeting
In this edition of Media Word of the Month, Ad Council Media Assistant Manager Gabe Shore will explain retargeting – what it is, how it’s used (especially for social good) […]
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3 Things You Need to Know about Personal Privacy Law When Working with Chatbots
Chatbots are active AI. Artificial intelligence (AI) imitates human behavior to recognize information, and respond in some way to achieve a desired goal. In fact, chatbots work similarly to voice-activated […]
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A Starter’s Guide to Prototyping Your Digital Products
As creative agencies shift toward solving problems for clients through experiences or tools, incorporating user feedback into the development process is key to making an impact. Jason Severs, Chief Design […]
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6 Tips For Hosting Your Next Office Event
Have you ever had a double helix cheese stick? How about a dirt pie with worms, or even a fruit molecule? I know they don’t sound like your run-of-the-mill menu […]
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What the “Rang-Tan” Controversy Teaches Us About Advertising
If you’ve been on social media in the past couple weeks, you’ve probably seen the viral “Rang-Tan” ad. Produced by Greenpeace in April, the 90-second was picked up by British […]
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Up Your Social Media Game: 5 Tips for Job Hunters
It’s a simple fact at this point: Social media is a part of our daily lives. From showing our vacation adventures to sharing videos of our pets, social media has […]
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Lessons Learned at the She Runs It Multicultural Alliance Bootcamp
This article on Lessons Learned at the She Runs It Multicultural Alliance Bootcamp was originally published on Media Village. You’d think that by the time you make it to the […]
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How to Use Conversation to Drive Social Good…. and Get 83% Open Rates
Over the last year, my company, Snaps, powered chatbots and voice skills for leading brands like Nike, VICE, Jameson, Marriott Rewards, Simon, Gatorade and more. We also just launched a […]
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