Advertising has always fascinated me. From the early days of Wendy’s “Where’s the Beef?” to Under Armour’s inspiring “Will Finds a Way,” commercial advertising regularly influences my understanding of the […]
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Small Steps to Big Changes: How Behavioral Economics Is Changing Marketing
Source: Flickr User The American Red Cross The Ad Council faces no easy challenges: trying to prevent teen bullying, encourage financial literacy, fight childhood obesity and much more. These are […]
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SXSW 2012 –No Takeaways or Theme, Only Random Demands
This year the SXSWi 2012 theme was the distinct lack of a theme – and this blog will not have a bulleted list of takeaways. Perhaps themes had a harder […]
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