This story, “How Marketers Can Create More Comprehensively Inclusive Strategies,” was originally published in AdWeek. Young. Attractive. Thin. Able-bodied. Straight. White. Cisgender. For decades, almost everyone who appeared in ads […]
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A brief on writing for the web
Caught up in the zeal of communicating an important social message, it’s easy to lose sight of your average website user, and as a result lose him entirely. The key […]
Read MoreMarketer or Friend: Being Both in Web 3.0
As marketers, virtually all of us have incorporated social networking and Web 2.0 strategies into our communication plans. Although some are just now getting comfortable with these tactics, others are […]
Read MorePSAs: What Business are We Really In?
On one of my Southwest flights returning from a media market trip, I had a chance to pause and ponder: What business are we really in when we distribute and […]
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Keeping Them on the Bandwagon: How to Present Social Media ROI
Have you ever been to a presentation about your organization’s social media strategy and seen this slide: “Over 2,000 Facebook fans; 500 Twitter followers and 3,000 MySpace friends!”? “Great,” everyone […]
Read MoreThe Most Wonderful Time of the Year.
It’s here. Hanukkah ends on Friday, Christmas is right around the corner, retail stores are bursting at the seams with holiday shoppers and seasonal staffers. Our mailboxes and inboxes are […]
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Why You Should Love the TSA Blog
“Wow, reading this blog actually makes me think that TSA might know what they’re doing.” -Infrequent flyer (February 11, 2008) That’s a post the Transportation Security Administration (TSA) received one […]
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