Marketers have been targeting (and retargeting) us for years based on our online behaviors, our preferences, our demographics, and even our geolocations. For the marketing professional, reaching the right audience, […]
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Stats Ain’t Nothin’ But a Number
One of the most common tricks in the marketing handbook is the use of statistics. 4 out of 5 dentists recommend Trident. 1 in 5 New Yorkers rely on the […]
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The long arm of the law: Web accessibility guidelines
It’s easy to feel like no one is policing the Internet, so therefore no rules apply, but guess what – they do. Case in point: Web accessibility and Section 508 […]
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Best Practices on Social Media: What GSA Can Do For You
If you’re like me, you’re sort of familiar with GSA. Aren’t they the Federal agency that manages procurement dollars and billions in federal assets (government-owned buildings, etc)? But did you […]
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Localizing Your Content: Unifying Organizations for Your Cause
Want to grow support for your campaign? Involve local partner organizations on the action! Working on two localized campaigns, Hunger Prevention and Lead Poisoning Prevention, has taught me the value […]
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Should You Use a “Spokesanimal” for Your Message?
Smokey Bear. McGruff the Crime Dog. Tony the Tiger. The Aflac Duck. The Energizer Bunny. Spokesanimals can be memorable and effective communicators of your message. In my last post I […]
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Location Based Apps and Nonprofits – “Checking in” to the Bottom Line.
It’s never an end goal to only get consumers to become your Facebook fan (or should I say “liker” now?). The real goal is to have the consumer like you, […]
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Exploring the Reach of Mobile Communications
We all remember the devastating earthquake in Haiti but how many of us know how mobile giving transformed our collective response to this tragedy? This spring the Ad Council hosted […]
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Strengthening Relationships in an Erratic, Emerging Media Environment
At the recent music and interactive South by Southwest festival in Austin, Texas, Kurt Daradics, 34, co-founder of a start-up company, reflected how much he had enjoyed meeting people he […]
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To WAP or Not to WAP?
Do you have a web browser on your phone (or Blackberry or other mobile device)? Chances are you do. As people start accessing the Web more often from their phones, […]
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What Can We Learn From Afghanistan?
A recent story in Ad Age discussed the US military’s involvement with a local ad agency in Afghanistan to develop culturally relevant advertisements in hopes of promoting and inspiring broad-based […]
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