To celebrate Latinx Heritage Month (September 15-October 15), the Ad Council’s Mosaic employee resource group (ERG) for employees of color hosted their first-ever event, featuring a panel and pop-up shop […]
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Key Drivers of Website Traffic
In the past, I have taken a pretty hard stance on the idea that norms and averages across social advertising campaigns should not be used when trying to establish goals […]
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The Best of the Rest
I’ll admit that I tend to drink from the Kool-Aid pitcher when it comes to the Ad Council. The creative campaigns that come out of our volunteer ad agencies are, […]
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Unfair to Compare: Considerations for Setting Goals and Evaluating Social Marketing Campaigns
Creating goals and evaluating the success of our social marketing campaigns tends to elicit the same types of questions: What can we expect from this campaign? How do these […]
Read MoreCrowd Sourcing and Social Change: A SXSW panel of experts and their networks
Crowdsourcing One of the best panels I attended at SXSW Interactive was “Crowd Sourcing for Innovative Social Change,”( on the “nonproferati” panel: Holly Ross, Amy Sample Ward, David Neff, Kari […]
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Texting with the CDC
Last fall, the CDC launched a text messaging pilot to share timely health information directly to consumers. To subscribe to the pilot, you can text HEALTH to 87000 and receive […]
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What’s in a name?
Since this is my first post for Ad Libbing, let me introduce myself. My name is Dzu Vien Bui. I’m the son of a Vietnamese immigrant father and a White […]
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SXSW Interactive 2010: A Good Theme
No matter how updated I think I am on technology, SXSW Interactive has a way of making me feel like Laura Ingalls Wilder at times. I was networking on a […]
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Staking a place in an expanded media landscape
Five leading magazine publishers launched a new campaign this week touting “the power of print.” At a time when most discussion remains focused on the hit-and-miss efforts of print media […]
Read MorePower of the Personal Ask
Personal fundraising pages are nothing new. Anyone who’s ever participated in a Breast Cancer or MS run/walk has set up their own fundraising page to help them support the organization. […]
Read MorePosting on YouTube: What you can learn from NCI’s study
The National Cancer Institute (NCI) is doing a fascinating study with Google to find out the best way to convey cancer information to consumers via YouTube. If you work for […]
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