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Jimmy Fallon and Brian Williams – A Bromance for the Ages

So, dear reader, I know this blog is supposed to talk about social marketing and all that jazz but sometimes you just need a break. Here are some pretty funny […]

Ad Campaigns

You Can Play a Role in Hunger

Nov 18 By: Ana Ortiz

Originally published on The Huffington Post on November 17, 2010. This week, Feeding America launched a new PSA campaign which features prominent actors and actresses in the roles of people […]

Ad Campaigns, Digital

The Movement Movement

Nov 16 By: Amanda Lehner

Sometime in the past few years, marketers decided to refer to our work not as what it is, but according to its end goal. Now we see movements, not campaigns, […]

Ad Campaigns

Learning How to Spread the Word

Nov 12 By: Tim Shriver, Jr.

Spread the Word to End the Word began as the brain child of two rising college sophomores interning at Special Olympics two years ago with the goal of ending the derogatory […]

Digital, Marketing

Are you ready for a challenge?

Nov 9 By: Kate Emanuel

Yesterday, the Ad Council, Google and GSA’s Center for New Media & Citizen Engagement hosted a panel on Federal Government challenges. Challenges can be a great way to promote […]

Marketing

The Power of Elmo

Oct 29 By: Ellyn Fisher

We recently joined the U.S. Department of Health & Human Services and Sesame Workshop to launch a new PSA featuring HHS Secretary Sebelius and Sesame Street’s Elmo as part of […]

Ad Campaigns

A Very Special Halloween

Oct 28 By: Rowena Tse

So what are you going to be for Halloween? Pop culture has been kind to us this year, giving us imitation-worthy characters like Snooki, Lady Gaga and the Chilean miners. […]

Ad Campaigns

Mad Men Gettin’ Good?

Oct 22 By: Sara Weisenthal

“… I realized, here was my chance to be someone who could sleep at night, because I know what I’m selling doesn’t kill my customers.” – Don Draper, 1965 Four […]

Marketing

The Holy Grail of User-Generated Content

Oct 18 By: dzu in the box

From packaged goods to TV shows to social issues, including some form of user-generated content (UGC) has become a standard component of many marketing plans. It is often an easy […]

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