In this industry, cultural context is everything. A new creative campaign that sounds good in a conference room can play out much differently than intended when it lands in the […]
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What’s the deal with Twitter?
Everyone from this guy to Edison Research has pondered this same question over the past year or so. We’ve all become familiar with that pervasive little blue bird, yet for […]
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She’s One Smart Mom
By now, I’m sure you’ve heard about the text4baby campaign. It’s an innovative mobile pilot program where expecting moms can receive free text messages each week, timed to their due date […]
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Give Me a Song to Build a Brand On
TV introduced me to the Huxtubles and the Seavers but radio introduced me to Frank Sinatra, Bob Schneider, Isaac Pearlman and Lucinda Williams. If magazines inform me of what happened […]
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Think Before You Say No Comment
Daryl is a contributing guest blogger from GLSEN. This probably won’t come as a shock, but sometimes gossip sites try to generate their own news on slow news days. OK, […]
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Transparency in Global Giving: See Where the Good Goes
Originally published on The Huffington Post on August 4, 2010. Global disasters like the earthquake in Haiti, Hurricane Katrina and the Tsunami are moments in time when Americans respond immediately, […]
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Online Contests! Who wants to play?
The Ad Council recently hosted a panel discussion, along with Google, on Online Contests. Presenters included YouTube, AARP, National Parks Foundation and ePrize. While it was mostly geared to nonprofits, […]
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Why Storytelling Matters
Last week, yours truly traveled to Chicago to attend Feeding America’s annual Mobilizing the Public conference, ready to hobnob and learn from the more than 400 food bank communicators and […]
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The Kids are Alright: SADD Conference 2010
Don’t ever underestimate the power of teen ambassadors. At the SADD National Conference in June, I found hundreds of fun, energetic teenagers that were very engaged in teen issues – […]
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The Power of Suggestion
A few years ago a friend told me that whenever there is silence in a room, 50% of the people in that room are thinking about Abraham Lincoln. While the […]
Read MoreGreat Summer Marketing Reads for Nonprofiteers
Sarah is a contributing guest blogger from Big Duck. As the founder and principal of Big Duck, a communications firm that works exclusively with nonprofits, I spend a lot of time working […]
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