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Brand Your Action

Seems like everywhere I turn these days, another nonprofit has reinvented itself and looking brighter and shinier than it’s ever been. Be it a new logo, a new name, […]

Ad Campaigns, Digital

Is anyone watching your YouTube video?

Jan 24 By: dzu in the box

If you’ve done anything with video in the last 5 years, you’ve probably uploaded it to YouTube. At a recent Google Seminar co-sponsored by the Ad Council, the panelist YouTube […]

Ad Campaigns

Youth Sports Injury – What Every Parent Needs to Know

Jan 20 By: Ryan Estorninos

Even if you don’t follow sports, you’ve probably heard about the onslaught of injuries plaguing NFL players over the last season. In October, Eric LeGrand, a Rutgers University defensive lineman, […]

Ad Campaigns

Stretching your Dollar with Tangled and Curious George

Jan 7 By: Matt Turnier

If you’re working with a shoestring communications budget, how can you possibly compete in such a rapidly changing media landscape? Especially when even a million dollar budget barely scratches the […]

Ad Campaigns

Best of 2010

Jan 3 By: AdLibbing

AdLibbing.org is giving a shout out to the great social marketing work of 2010. And this is just the start of the list. Please add your favorite campaigns, strategies and […]

Marketing

Pepsi Refresh — From Impressions to Connections

Dec 20 By: Amanda Lehner

By now we all know that Pepsi Refresh is a success story. With 8 billion impressions, 60 million votes and $14.6 million donated to fund 352 ideas, the program highlights […]

Ad Campaigns

Your Celebrity Spokesperson: a Survival Guide for Non Profits

Dec 15 By: Rowena Tse

Back in August, Ad Age’s Jay Silverman posted a comprehensive survival guide for getting “the most out of that expensive talent.” He gave his readers some important tips for working […]

Ad Campaigns

I see it differently

Dec 2 By: dzu in the box

In the recent AdLibbing post “The Movement Movement” the author asks the question, “Can you call something a movement if no one has moved on it yet?” I say yes. […]

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