Marketers have been targeting (and retargeting) us for years based on our online behaviors, our preferences, our demographics, and even our geolocations. For the marketing professional, reaching the right audience, […]
Read MoreBrand Your Action
Seems like everywhere I turn these days, another nonprofit has reinvented itself and looking brighter and shinier than it’s ever been. Be it a new logo, a new name, […]
Read MoreIs anyone watching your YouTube video?
If you’ve done anything with video in the last 5 years, you’ve probably uploaded it to YouTube. At a recent Google Seminar co-sponsored by the Ad Council, the panelist YouTube […]
Read MoreYouth Sports Injury – What Every Parent Needs to Know
Even if you don’t follow sports, you’ve probably heard about the onslaught of injuries plaguing NFL players over the last season. In October, Eric LeGrand, a Rutgers University defensive lineman, […]
Read MoreStretching your Dollar with Tangled and Curious George
If you’re working with a shoestring communications budget, how can you possibly compete in such a rapidly changing media landscape? Especially when even a million dollar budget barely scratches the […]
Read MoreBest of 2010
AdLibbing.org is giving a shout out to the great social marketing work of 2010. And this is just the start of the list. Please add your favorite campaigns, strategies and […]
Read MorePepsi Refresh — From Impressions to Connections
By now we all know that Pepsi Refresh is a success story. With 8 billion impressions, 60 million votes and $14.6 million donated to fund 352 ideas, the program highlights […]
Read MoreYour Celebrity Spokesperson: a Survival Guide for Non Profits
Back in August, Ad Age’s Jay Silverman posted a comprehensive survival guide for getting “the most out of that expensive talent.” He gave his readers some important tips for working […]
Read MoreYouTube: Best Practices & Tips for Success
Does your YouTube channel need a boost? We have a few tips to share… Last week, the Ad Council and Google hosted a seminar on some best practices for YouTube. […]
Read MoreI am One Smart Mom!
Recently my life changed dramatically. I had a baby. And, while I consider myself fairly educated, I still found that I was in the clueless category when it came to […]
Read MoreI see it differently
In the recent AdLibbing post “The Movement Movement” the author asks the question, “Can you call something a movement if no one has moved on it yet?” I say yes. […]
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