In the recent past, the key differentiator between brands was assumed to be price or product quality. Companies competed for customers by either lowering their prices or improving the quality […]Read More
About Guest Blogger Tim Weinheimer
Tim is the founder of The Weinheimer Group, a digital + brand marketing consultancy based in Austin. Tim and his team recently conducted nationwide research on how Americans use artificial intelligence (AI) and an eBook on how brands can best leverage AI to deliver better customer experiences. Tim works with clients to develop strategies to stay ahead by leveraging the latest innovations and thinking in integrated mobile and digital marketing strategy with a focus on technology and health IT. He works with clients to understand and interpret data, trends, and insights to drive measurable, integrated brand, social media, e-mail and search marketing strategies for B2B, consumer and business-to-citizen clients. Tim's integrated and mobile marketing experience covers a broad range of Fortune 500 companies, association, government and nonprofit clientele. He's led the development of digital departments and teams while working for some of the world's leading agencies including Ketchum, The Richards Group, and Ogilvy & Mather. Tim led the development of brand and integrated digital marketing strategies for clients including Spiceworks, Bound 360, Cleveland Clinic, The U.S. Department of Health and Human Services’ Office of the National Coordinator for Health Information Technology (ONC), Office for Civil Rights, Righttime Urgent Care, and Takeda Oncology. Specifically, for HHS/ONC, Tim led the overall strategic direction and provided client counsel the communications campaign promoting nationwide adoption of electronic health records (EHRs) under the HITECH Act including the creation of HealthIT.gov. He is a member of the Mobile Marketing Association and Google’s Public Sector Advisory Council.