This article on influencers and social causes was originally published on Allison+Partners’ blog, The Stream. The biggest takeaway for PR professionals trying to drive donations, awareness or engagement for […]Read More
About Guest Blogger Scott Pansky
Scott Pansky, Co-Founder, of Allison+Partners, a global public relations and marketing agency with 27 offices around the world. He is a sought after expert on cause-related marketing, culture building and strategic philanthropy. He is known for his ability to build strong associations between corporations and their core causes, and for creating strategic platforms for internal and external programs that strengthen reputation and brand loyalty. As a public relations practitioner with more than 25 years of experience, Scott has counseled and led teams in creative strategy, employee engagement and partnership marketing efforts. His ability to develop campaigns that deliver clients’ best assets to their key audiences and create long-term branding opportunities has made him a trusted counselor to executives at some of the world’s leading brands.
Scott launched the San Diego American Marketing Association’s largest conference on cause marketing and social impact and is still a frequent speaker 18 years later, in addition to speaking globally on strategic philanthropy, cause marketing, sponsorship and branding. He teaches courses on these topics at UCLA and frequently writes opinion and strategy articles for major public relations, branding and philanthropic publications. His personal charity has included work with the Los Angeles Area Chamber of Commerce, Adopt A Classroom, City Scholars Foundation, West Valley YMCA and he currently sits on the Citizens Bond Oversight Committee for LAUSD. His client experience includes: Toyota, ConAgra, Hasbro, Career Education Corporation, Lymphoma Research Foundation, Partnership for Native Americans, Pioneer Electronics, Sony, YouTube, Focus Brands, the Leukemia & Lymphoma Society and the Open Hearts Foundation.