About Sheri Klein

As a Research Director, Sheri Klein is responsible for advising the planning and research process for the Ad Council’s public service campaigns. She is also responsible for evaluating campaign effectiveness and conducing cross-campaign analyses for the organization. A sociologist in training (and at heart), Sheri has been involved in social research for over 10 years and plans to chronicle research trends and best practices within the social marketing world.

Ad Campaigns, Digital

A New Way to Keep Up with the Joneses

Oct 30 By: Sheri Klein

Have you ever been out with friends and they nonchalantly tell you that they just got a new car, are buying a house, planning a fancy wedding, are taking a […]

Facts and Figures

More Kids Are Brushing Their Teeth for Two Minutes, Twice a Day—Including Mine!

Sep 5 By: Sheri Klein

As a mom who works for the Ad Council, I am often enlightened by (and even sometimes scared of) the information I learn from our campaigns. When we first began […]

Ad Campaigns, Facts and Figures

To Learn More…: Tips to boost URL and Hotline Recall

Feb 7 By: Sheri Klein

It is always nice when we can create a marketing campaign with a self-contained message that doesn’t require any further thought beyond what we are messaging in a TV or […]

Facts and Figures

Key Drivers of Website Traffic

Apr 21 By: Sheri Klein

In the past, I have taken a pretty hard stance on the idea that norms and averages across social advertising campaigns should not be used when trying to establish goals […]

Facts and Figures

Unfair to Compare: Considerations for Setting Goals and Evaluating Social Marketing Campaigns

Apr 8 By: Sheri Klein

Creating goals and evaluating the success of our social marketing campaigns tends to elicit the same types of questions: What can we expect from this campaign? How do these […]

Ad Council Family of Sites

About Sheri Klein