Have you ever been out with friends and they nonchalantly tell you that they just got a new car, are buying a house, planning a fancy wedding, are taking a […]
Read MoreMore Kids Are Brushing Their Teeth for Two Minutes, Twice a Day—Including Mine!
As a mom who works for the Ad Council, I am often enlightened by (and even sometimes scared of) the information I learn from our campaigns. When we first began […]
Read MoreThe Impassioned Few
In the wake of last week’s news regarding the Penn State sexual abuse scandal, the media turned its attention to Joe Paterno’s career. It seemed that every news channel, website, […]
Read MoreSomebody’s Watching You(Tube)…
There is no denying the power of YouTube when you are trying to engage the public in a social marketing campaign. It is the number one entertainment site with 99 […]
Read MoreTo Learn More…: Tips to boost URL and Hotline Recall
It is always nice when we can create a marketing campaign with a self-contained message that doesn’t require any further thought beyond what we are messaging in a TV or […]
Read MoreThe Power of Suggestion
A few years ago a friend told me that whenever there is silence in a room, 50% of the people in that room are thinking about Abraham Lincoln. While the […]
Read MoreKey Drivers of Website Traffic
In the past, I have taken a pretty hard stance on the idea that norms and averages across social advertising campaigns should not be used when trying to establish goals […]
Read MoreUnfair to Compare: Considerations for Setting Goals and Evaluating Social Marketing Campaigns
Creating goals and evaluating the success of our social marketing campaigns tends to elicit the same types of questions: What can we expect from this campaign? How do these […]
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