AdLibbing invites Shane Santiago of SBS Studios to explain why he thinks video is a vital piece to any marketing and communications plans. AdLibbing.org presents: Video — The Essential […]Read More
About Shane Santiago
SBS Studios’ founder, Shane Santiago, is a Florida native who grew up in Jacksonville Beach, Florida. He attended the University of Florida, where he received a Bachelor of Science in Advertising. He also earned a diploma in Marketing Communications from the International Advertising Association (IAA), and was recognized by the American Advertising Federation in 1999 as one of the country's Most Promising Minority Students. At global advertising agency Ogilvy & Mather New York, Santiago tackled some of world’s largest brands including IBM, Jaguar, Sears, Golf Digest, Kraft, and Perrier while his work garnered recognition for MC ICON Awards, CyberLions and ADDYs. Santiago honed his craft at various advertising agencies, developing interactive campaigns for a wide range of clients before he was named Vice President, Interactive Director at GMMB, an Omnicom issue-andcause-based marketing and communications firm. There he built the entire interactivecapability from the ground up, working for clients including the Obama for America campaign, the Red Cross, the Save Darfur Coalition, Association of American Medical Colleges, Robert Wood Johnson Foundation, and the Bill and Melinda Gates Foundation. Santiago founded SBS Studios in 2006 to create a “Madison Avenue” experience for businesses of all sizes, across multiple verticals. SBS Studios is an internationally recognized digital creative agency that has garnered industry honors such as the Davey Awards W3Awards, Pixel Awards, Horizon Interactive Awards, Summit Creative Awards and ADDY awards; and boasts a portfolio with brands such as Marriott International, Discovery, The NBA, The AdCouncil, ADCOLOR, Comcast, Axe, Sony Pictures, Paramount Pictures, Twisted Pixel, The National Campaign to Prevent Teen and Unplanned Pregnancy, and others. Shane has been published in top industry publications such as Advertising Age, Communication Arts and Mashable. Shane is also committed to the future of the industry, as he is often a speaker at campuses in Jacksonville, in advertising clubs across the state, and at conferences across the country. SBS Studios also underwrote the first ever “SBS Studios Mosaic Scholarship” in the 4th District of the AAF in 2012. Shane currently serves on the advisory board for ADCOLOR®, as well as the board of directors for the American Advertising Federation local and district chapters, and the Florida Theatre. Shane is inspired daily by his wife, Amy, and son Bradley.