This may sound a bit incongruent at first because nonprofits aren’t really “selling” something. It’s not a can of Pringles or a bottle of Captain Morgan, or a tube of […]Read More
About Guest blogger Rob Baiocco
Rob Baiocco is Chief Creative Officer of The BAM Connection, a new agency in Dumbo that focuses on branding and content creation, and making sure the singular brand vision is driven and connected through all platforms. During his tenure at Grey NY, Rob led the creative vision for many of America’s most iconic brands including Captain Morgan, E*Trade, Starburst and Pringles. The Ad Council has also been lucky enough to have Rob drive the creative vision of some of our most successful campaigns.