Marketers have been targeting (and retargeting) us for years based on our online behaviors, our preferences, our demographics, and even our geolocations. For the marketing professional, reaching the right audience, […]Read More
About Nicole Dib
Nicole is a data aficionado focused on bridging the gap between good intentions and real-world impact. As the Director of Insights & Analytics at the Ad Council, her and her team work to provide actionable insights, strategic recommendations, and ROI/impact analysis across the organization. Prior to joining the non-profit world, Nicole worked within several ad agencies serving some of the largest U.S. companies, including IBM, P&G and J.P. Morgan Chase. Connect with her on LinkedIn.