For non-profits with big ambitions and small budgets, maximizing each ad to be effective and memorable is essential. Nielsen and the Ad Council used consumer neuroscience to do just that […]Read More
About Guest Blogger Michael E. Smith
With nearly 30 years of experience as an applied cognitive neuroscientist and business professional based in Southern California, Dr. Michael E. Smith currently serves as Director of Industry Relations at Nielsen Neuro. In this role, Mr. Smith functions as a liaison to marketing industry associations, and, in support of Nielsen’s broader CSR program, coordinates pro bono work with nonprofits while facilitating broader adoption of consumer neuroscience methods as a means for promoting the public interest. Prior to Nielsen, Mr. Smith’s career spanned the academic, government, and corporate sectors. Mr. Smith earned a PhD from the Psychology Department of UCLA, and an MBA from the Haas School of Business at UC Berkeley.