Writer, speaker, marketing evangelist Guy Kawasaki has over million 1.3 million Twitter followers. I recently attended his webinar, 10 Tips for Building a Social Media Following and was surprised by […]
Read More
About M. McDermott
The Future of Gaming
Last week I attended PSFK’s talk “The Future of Gaming” sponsored by Zynga at the Mother NY offices. Here are a few takeaways from the morning’s presentations: 1. Everyone is […]
Read More
How Brands Can Use Snapguide
The how-to app Snapguide has been making a big splash lately with over two million users and growing at a rate of between 12 and 15 percent per month. For […]
Read More
Geocaching: A Real World Treasure Hunting Story
Geocaching is described by most everyone as, “a real world outdoor treasure hunt.” I first learned about geocaching at Tuesday’s Games for Change Festival, which took place this week in […]
Read More
What I learned from the 2013 NTC (in Tweets)
This year at NTEN’s Nonprofit Technology Conference (NTC) in Minneapolis, there was “snow on the prairie” as our pilot said, but that didn’t deter me from soaking up some extraordinary […]
Read More
ADmirable: Driving Dogs
You may have seen the video already. Monty, Porter and Ginny are three dogs who can really drive–a car, that is. Not only is this the real deal (watch the […]
Read More
Call to Action v.5- Adopting a Shelter Pet
October is Adopt a Dog Month! This entire post is devoted to how I adopted my wonderful shelter pet Wolfie. The Call to Action Project began with a single thought–I’m […]
Read More
Call to Action v.4
September is National Preparedness month! Read on to find out what’s in my Go Bag. See how I’m saving on my energy bills around the home. Energy Efficiency Our Energy […]
Read More
Call to Action v.3
This time on the Call to Action Project: Discovering the Forest and just in time for Smokey’s birthday week–Wildfire Prevention! I’ll also be taking learning actions about Autism and Stroke […]
Read More
Smokey Bear’s “Birth Certificate” memo
Smokey Bear’s Wildfire Prevention campaign is the Ad Council’s longest running PSA campaign—68 years on August 9th to be exact! The same ad agency, Draftfcb, has developed creative for Smokey […]
Read More