About Guest Blogger Michael Bellavia

Michael Bellavia is an Emmy winning producer and digital marketing executive. As President of HelpsGood (www.helpsgood.com), a social media agency in Los Angeles, Michael helps organizations craft their social strategy as well as implement tactics that help them connect and engage with their audience. The agency provides social media marketing services to brands, non-profits and government agencies including the Ad Council, United Way, The Shelter Pet Project, American Heart Association, Bedsider, Healthy Lifestyle Choices and the US Olympic Committee. In 2011, Michael helped the FWD campaign achieve over 117 million social shares in a single day to address the crisis in the Horn of Africa – the highest level of interactions in Ad Council and USAID history. Since 2010, HelpsGood has led the social media efforts for Smokey Bear, the wildfire prevention icon. For the past decade, Michael has also been the President of Animax Entertainment (www.animaxent.com), a multiplatform production company that produces television and interactive entertainment. A winner of the first broadband Emmy Award, Michael has produced television series, games, apps, sites and other creative technology solutions for Disney, ESPN, Bravo, Fox, MTV, NBC and Scholastic. Michael has an MBA from Columbia Business School and a BS in Engineering from The University of Michigan. He is on the Board of Delegates of the New Media Council of the Producers Guild of America and has spoken at SXSW, NATPE, Digital Hollywood, CES, AdTech, OMMA, KidScreen, CTIA and the Economist Media Convergence Forum. Follow him @mrbellavia