Co-written by Leith El-Hassan and Kyle Johnson/Ad Council (photo 1 and 3) If you don’t already know, it’s Movember, the month formerly known as November, which is dedicated to growing […]
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About Leith El-Hassan
On the Road to Singularity
If content is the cheese how do you strategically place your messaging throughout the maze? The assumption being that you can’t reach all of the potential audience through one corridor […]
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School of Hard Knocks – Youth Sports Injury
After reading Ryan’s, my colleague’s, blog about “What Every Parent Needs to Know” I felt compelled to explore the persistence of injuries and violence in sports. Let me start at […]
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Give Me a Song to Build a Brand On
TV introduced me to the Huxtubles and the Seavers but radio introduced me to Frank Sinatra, Bob Schneider, Isaac Pearlman and Lucinda Williams. If magazines inform me of what happened […]
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Sometimes you get shown the light in the strangest of places if you look at it right
By now, we have all seen small advertising posters hanging in the washrooms of our favorite bars, fitness clubs, and restaurants and maybe even our offices. Once you get over […]
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