Source: Flickr User The American Red Cross The Ad Council faces no easy challenges: trying to prevent teen bullying, encourage financial literacy, fight childhood obesity and much more. These are […]Read More
About Guest blogger John Kenny
John Kenny is EVP, Head of Planning at Draftfcb Chicago, driving behavior change in categories as diverse as food, shopping, financial services and telecommunications. A passionate believer in the potential for behavioral economics to improve marketing, he co-founded Draftfcb's Institute of Decision Making in 2010.