Last Wednesday I had the luxury of escaping my office for a few hours to drop in on Advertising Week. I attended a panel on “Mobilizing Communities in Times of […]Read More
About Jordan Goldberg
Jordan Goldberg is CEO and co-founder of stickK.com, a goal-setting website based on the principles of behavioral economics. In 2007, Goldberg partnered with Yale economists Dean Karlan (President, Innovations for Poverty Action) and Ian Ayres (author of NYTimes bestseller Super Crunchers and the upcoming Carrots and Sticks, Fall 2010) to create the online platform allowing the public to utilize incentives and accountability to promote behavior change. Since launching stickK.com in January of 2008, Jordan has grown the site to over 80,000 users, the majority of whom have created goals in the health and wellness space.