Data and analytics have dramatically changed the advertising industry’s ability to assess and understand human behavior, allowing marketers to better reach and speak to their audiences. Despite its negative press […]Read More
About Catherine Yarovoi
Catherine Yarovoi is a Campaign Analyst at the Ad Council. As a member of the analytics team, Catherine is interested in how technology, policy, and mental health interact to affect modern social structures and public perceptions. In her spare time, she enjoys listening to podcasts, going to comedy shows, and drawing. Connect with her on LinkedIn.