Headed to Advertising Week? The Ad Council would love to see you there. We’re participating in several panels and events around the intersection of creativity and cause. Check out what we’re up to each day and join us!
Monday, September 23rd
Celebrate Smokey’s 75th Birthday: Meet & Greet
Time | 12:30 – 1:30 p.m. & 3:30 – 4:30 p.m.
Location | AMC Lincoln Square 13
In honor of his 75th birthday, Smokey will be ready to meet his fans at Advertising Week. Don’t miss this opportunity to learn more about wildfire prevention and have a photo moment with America’s most beloved icon!
Tuesday, September 24th
Get Out the Vote: Lessons for Brands on Messaging and Mobilizing for the 2020 Elections
Time | 9:15 – 10 a.m.
Location | Impact Makers Stage (Level 2, Stage 7 at AMC Lincoln Square 13)
Speakers | Derrick Feldmann (Ad Council Edge), Seth Flaxman (Democracy Works), Corley Kenna (Patagonia), Lydia Polgreen (HuffPost), Gabrielle Schaefer (ACE Content)
Every election, voters are inundated with messages from brands urging them to register to get to the polls. But what combination of strategies actually work to drive voter turnout? For National Voter Registration Week, learn from industry experts who’ve mobilized Americans to the polls. You’ll hear about 2018 midterms learnings, common vote messaging pitfalls, some promising pilots in the works and finally, what drives voter turnout and ultimately, civic engagement.
IAB’s Women Visionaries Town Hall: “Becoming an Authentic Leader”
Time | 8:30 – 11 a.m.
Location | IAB Ad Lab, 116 East 27th Street, 8th Floor
Speakers | Kathy Kayse (Ad Council), Michelle Klein (Facebook)
Learn invaluable leadership lessons from two women executives. Uncover lessons in leadership and real world advice to advance women’s trajectories, celebrate women visionaries, and empower the next generation of leaders.
Wednesday, September 25th
SeeHer in Social Media: Measuring the Power of WNBA Athletes
Time | 3 – 3:45 p.m.
Location | The Sugar Factory
Speakers | Lina Renzina (Ad Council), Shelley Zalis (The Female Quotient), Lauren Allison (MVP Index), Mark Tilghman (SeeHer), Sarah Kustok (Former WNBA Player, YES Network Nets Analyst)
The athletes in the WNBA are powerful on and off the court, especially as influencers. SeeHer has created the Gender Equality Measure (GEM™), the industry standard measurement for understanding gender equality in advertising and media. This panel will analyze how marketers can use this new tool as well as outline some of the top scoring WNBA players. We will also discuss the Ad Council’s influencer program “Creators for Good” and address how GEM™ can help select talent given the high-bar necessary for public service campaigns.
Thursday, September 26th
Ad Futures Competition
Time | 9 a.m. – 3:30 p.m.
Location | School of Visual Arts Theatre, 333 West 23rd Street
More than a dozen New York City high schools will come together as part of the Ad Club of New York’s 18th Annual “Advertising Futures Competition.” Three-hundred students will break off into teams to create ad campaigns based on the Ad Council’s “She Can STEM” campaign.