Meet our newest Champion for Good: Jane Tucker. Jane works in Brand Partnerships at ATTN:, and her team has been an integral part of championing the Ad Council’s causes. See what she had to say about conquering the workforce and the importance of engaging with social communities in a meaningful way.
Q: How have you worked with the Ad Council? What campaign(s) have you supported and what was the project you worked on with us?
Jane Tucker: ATTN: and The Ad Council have worked together to promote various purpose-driven initiatives and drive awareness around important issues. ATTN: has supported campaigns such as Lung Cancer Screening, Autism Awareness, Gun Safety, Ending Hunger, The Truth About Opioids and more. I have been privileged to work on all of these projects with the Ad Council team.
Q: How do you or your team integrate social good into your work, or how do you think your brand is making the world a better place?
JT: ATTN: is rooted in social good and providing people with information and context to care about the world around them. We believe that by informing people in a way that creates a connection and makes them care, we are more likely to get them to engage with their communities in a meaningful way, hopefully spurring positive change in big and small ways.
Q: Why do you think it’s important for brands to have a corporate social responsibility plan in the world we live in?
JT: In today’s world, it is crucial that brands stand for something, from both a business AND ethical perspective. Consumers are choosing brands that they connect with, in part because they stand for the same things that are important to that consumer. It is also proven that consumers are more inclined to choose brands that invest in social responsibility initiatives over those that do not. Brands are also becoming increasingly more influential on social, and with more power, comes more responsibility.
Q: What was the greatest piece of advice someone gave you, and how did it end up helping you?
JT: My mom has always said “we are all responsible for one another.” This advice has guided me both personally and professionally. Thinking outside of yourself and considering others results in perspective and understanding.
Q: What age would you want to meet up with your former self, and what advice would you give to that younger you?
JT: Me at every age. Nobody has it all figured out, everyone is learning along the way!
Q: What value(s) of your organization are you most proud of?
JT: With the recent growth and innovation at ATTN: I am most proud that we have continued to remain purpose-driven at our core. Everything we do is intended to offer something of value and substance to our audiences – which is really important, now more than ever.
Q: What can we look forward to from your organization this year?
JT: ATTN: is continuing to expand into areas beyond just social video. We are excited to extend into mid- and long-form content, on linear and on streaming, as well as experiences in real life, with meaningful and impactful activations. We want to connect with audiences IRL around the issues and subjects that they are most passionate about.
Q: In 40 years, what will people be nostalgic for?
JT: Disconnecting completely from phones/tech!
Q: Tell us what you hope to see more of or experience more of in the next year, using only emojis.