Can’t stop sharing GIFs of cute animals? Our newest Champion for Good Sabrina Pacheco gets you. – she’s GIPHY’s Senior Director of Content Partnerships. Read on to see how you can combine your love of GIFs with social good.
Q: How have you worked with the Ad Council? What campaign(s) have you supported and what was the project you worked on with us?
Sabrina Pacheco: I have had the pleasure of supporting the Ad Council’s efforts on GIPHY for 3 years now and I am proud to say that they are truly GIF experts! The most recent campaigns I have helped them with have been Stop Texts (giphy.com/stoptexts) and the Natural Resources Defense Council’s “Save the Food” Meal Prep Mate program (giphy.com/nrdc).
Q: How do you or your team integrate social good into your work, or how do you think your brand is making the world a better place?
SP: Reaching 500M DAUs through messaging and social platforms means GIPHY has the ability to not only educate a lot of people, but also to change the way we express ourselves. Overall, GIPHY strives to make our platform a positive place for communication and content, and we partner with hundreds of non-profit organizations and individuals to help spread their positive messages to the world.
Q: Why do you think it’s important for brands to have a corporate social responsibility plan in the world we live in?
SP: Brands today have an enormous amount of power to influence people and create positive change, and the world is undoubtedly in need of a lot of help!
Q: What was the greatest piece of advice someone gave you, and how did it end up helping you?
SP: Something that helps me every day is to accept that change is the only constant and to trust that I can make any situation better.
Q: If you were giving a commencement speech to this year’s college graduates, what would you want them to know?
SP: I would tell them that they matter and that everything they do matters!
Q: What value(s) of your organization are you most proud of?
SP: GIPHY sincerely embodies the motto “People over product.” We also really value play and creativity which becomes clear if you ever visit our office!
Q: What can we look forward to from your organization this year?
SP: GIPHY is constantly forging new partnerships with creative artists, brands, organizations, and more — so you can expect a lot of great content and new ways to share that content from our team this year.
Q: You’re planning a “Change the World” dinner party and you can invite anyone (living, dead or fictional). Who are three people on your list?
SP: This makes me think of Eric Clapton. I’d invite him to perform his “Change the World” song, and add in Jane Fonda and Jameela Jamil, two people I am very impressed by at the moment. The former has led such a full life, and the latter is bringing a lot of awareness to how the portrayal of women in the media can create negative effects on their self-confidence.
Q: In 40 years, what will people be nostalgic for?