And the winner is… Adoption from Foster Care! Congratulations to our campaign sponsors The Department of Health and Human Services and AdoptUSKids and our creative agency Forsman & Bodenfors New York being named the 2019 March Adness Champion.
A big round of applause goes out to our sweet sixteen PSAs that made it to this year’s competition. Thank you to everyone for voting for your favorites and supporting such wonderful causes! These campaigns continue to create change and inspire action, and we are so honored to produce this work year after year. Learn more about the winning campaign below.
There are over 118,000 children in the U.S. foster care system awaiting adoption. However, teens have lower adoption rates and often wait longer to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family– especially throughout all of the milestones in our lives. This PSA reminds audiences that teens in foster care have plenty of “firsts” to experience with their adoptive parents and emphasizes the idea that you don’t have to be perfect to be a perfect parent. Learn more about the adoption process at: AdoptUSKids.org.