The Winners of our Excellent Eight Round 2 are…Texting & Driving Prevention and Adoption from Foster Care! Congrats to these two campaigns for moving on to the next round and thanks again if you’ve voted so far.
Now it’s time for the Flawless 4: Empowering Girls in STEM versus End Family Fire and Texting & Driving Prevention versus Adoption from Foster Care. Learn about the campaigns below. Voting for this round begins on 4/2 so sign up now! You can do so by entering your email in the box to the right of this post.
Empowering Girls in STEM vs. End Family Fire
Research shows that young girls like STEM subjects – science, technology, engineering and math – but, as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes. As girls look around for female role models, they don’t see anyone who looks like they do. If we want girls to succeed in STEM, we have to show them it’s possible. Launched in September 2018, the She Can STEM campaign targets tween girls (ages 11-15) and showcases the achievements of role models in STEM to reinforce the idea that STEM is cool, creative, and inspiring. To give girls the inspiration they need, we show them that if “She Can STEM. So Can You.”
Every day, 8 kids are unintentionally injured or killed by a gun left unlocked and loaded. These incidents are part of Family Fire. Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The End Family Fire campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership. When it comes to guns, we can all agree on the importance of preventing kids from having easy access to them. “Justin” aims to inspire gun owners to make their homes safer when it comes to the storage and handling of their guns by going to EndFamilyFire.org.
Texting & Driving Prevention vs. Adoption from Foster Care
In 2016, 3,450 people were killed in motor vehicle crashes involving distracted drivers. The Ad Council’s Texting and Driving Prevention campaign aims to curb the behavior of drivers who text while driving. The campaign assets go beyond the “texting while driving is dangerous” messaging, and remind drivers that no one is special enough to text and drive. The campaign’s latest round of creative showcases the humorous daily events of one man who just can’t put his phone down, but has a surprising good habit. “Good Habit” reminds drivers that they can “Text and whatever. Just don’t text and drive.”
There are over 118,000 children in the U.S. foster care system awaiting adoption. However, teens have lower adoption rates and often wait longer to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family– especially throughout all of the milestones in our lives. This PSA reminds audiences that teens in foster care have plenty of “firsts” to experience with their adoptive parents and emphasizes the idea that you don’t have to be perfect to be a perfect parent. Learn more about the adoption process at: AdoptUSKids.org.