The winners of our Excellent Eight Round 1 are…Empowering Girls in STEM and End Family Fire! Congrats to these two gripping campaigns and thanks again if you’ve voted so far.
Onward to the Excellent Eight Round 2: Texting & Driving Prevention versus Job Training & Employment and Lung Cancer Screening versus Adoption from Foster Care. Learn about the campaigns below. Voting for this round begins on 3/28. Be sure you’re signed up to vote–you can do so by entering your email in the box to the right of this post!
Texting & Driving Prevention vs. Job Training & Employment
In 2016, 3,450 people were killed in motor vehicle crashes involving distracted drivers. The Ad Council’s Texting and Driving Prevention campaign aims to curb the behavior of drivers who text while driving. The campaign assets go beyond the “texting while driving is dangerous” messaging, and remind drivers that no one is special enough to text and drive. The campaign’s latest round of creative showcases the humorous daily events of one man who just can’t put his phone down, but has a surprising good habit. “Good Habit” reminds drivers that they can “Text and whatever. Just don’t text and drive.”
Goodwill Industries International is a global social services enterprise and the leading nonprofit provider of job placement and training programs and career support services in the United States. Goodwill® uses the revenue from the sale of these goods to create job skills training and development, and to provide other community-based services such as child care, financial education, free tax preparation, and mentoring. The Ad Council worked with pro bono agency, Digitas, to produce public service advertisements that encourage audiences to shop at their local Goodwill– creating the revenue that allows Goodwill organizations to provide job training programs and more in local communities. The creative aims to show people that their purchases at a Goodwill store doesn’t just build their wardrobe, it fuels local job training and employment placement opportunities in their neighborhood, giving the whole community a reason to cheer.
Lung Cancer Screening vs. Adoption from Foster Care
Lung cancer is the #1 cancer killer of women and men. Fortunately, a groundbreaking, new screening – a low-dose CT scan – can detect lung cancer in the early stages when the disease is more likely to be curable. However, most cases are not diagnosed until later stages. Approximately eight million people are at high risk for lung cancer and should talk to their doctor about getting screened. If everyone at high-risk were screened, about 25,000 lives could be saved. Talk to your doctor or learn more at SavedByTheScan.org.
There are over 118,000 children in the U.S. foster care system awaiting adoption. However, teens have lower adoption rates and often wait longer to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family– especially throughout all of the milestones in our lives. This PSA reminds audiences that teens in foster care have plenty of “firsts” to experience with their adoptive parents and emphasizes the idea that you don’t have to be perfect to be a perfect parent. Learn more about the adoption process at: AdoptUSKids.org.
Last Round’s Winners!
Empowering Girls in STEM
Research shows that young girls like STEM subjects – science, technology, engineering and math – but, as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes. As girls look around for female role models, they don’t see anyone who looks like they do. If we want girls to succeed in STEM, we have to show them it’s possible. Launched in September 2018, the She Can STEM campaign targets tween girls (ages 11-15) and showcases the achievements of role models in STEM to reinforce the idea that STEM is cool, creative, and inspiring. To give girls the inspiration they need, we show them that if “She Can STEM. So Can You.”
End Family Fire
Every day, 8 kids are unintentionally injured or killed by a gun left unlocked and loaded. These incidents are part of Family Fire. Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The End Family Fire campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership. When it comes to guns, we can all agree on the importance of preventing kids from having easy access to them. “Justin” aims to inspire gun owners to make their homes safer when it comes to the storage and handling of their guns by going to EndFamilyFire.org.