And the winners of our Sweet Sixteen Round 3 are…Texting & Driving Prevention and Job Training & Employment! Congrats to these two compelling campaigns and thanks to everyone who has voted in March Adness so far.
Now it’s time for the Sweet Sixteen Round 4 showdown: Breast Cancer Risk Education versus Lung Cancer Screening and Adoption from Foster Care versus Child Car Safety. Learn about the campaigns below. Voting for this round begins on 3/21, so be sure you’re signed up to vote–you can easily do so by entering your email in the box to the right of this post!
Still standing are Love Has No Labels, Empowering Girls in STEM, Fatherhood Involvement, End Family Fire, Texting & Driving Prevention and Job Training & Employment in our Excellent Eight Round starting on 3/23. Who will join them?
Breast Cancer Risk Education vs. Lung Cancer Screening
Black women in America are dying of breast cancer at unacceptable rates – about 40% higher than white women. Black women are more likely to be diagnosed younger and also more likely to be diagnosed at later stages with more aggressive forms of the disease. The Ad Council is working with Susan G. Komen to educate and inspire black women to understand their risk and engage with information and tools that can ultimately promote early detection. Drawing on the audience insight of sisterhood, the campaign,“Know Your Girls™,” empowers each woman to treat her breasts with the same love and attentiveness she does her closest girlfriends. The PSAs drive to KnowYourGirls.org, where women can access information and tools to help them learn their breast cancer risk and family health history, and have an informed conversation with their doctor.
Lung cancer is the #1 cancer killer of women and men. Fortunately, a groundbreaking, new screening – a low-dose CT scan – can detect lung cancer in the early stages when the disease is more likely to be curable. However, most cases are not diagnosed until later stages. Approximately eight million people are at high risk for lung cancer and should talk to their doctor about getting screened. If everyone at high-risk were screened, about 25,000 lives could be saved. Talk to your doctor or learn more at SavedByTheScan.org.
Adoption from Foster Care vs. Child Car Safety
There are over 118,000 children in the U.S. foster care system awaiting adoption. However, teens have lower adoption rates and often wait longer to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family– especially throughout all of the milestones in our lives. This PSA reminds audiences that teens in foster care have plenty of “firsts” to experience with their adoptive parents and emphasizes the idea that you don’t have to be perfect to be a perfect parent. Learn more about the adoption process at: AdoptUSKids.org.
Motor vehicle crashes are a leading cause of death for children under 13. This PSA shows parents how their love for their children extends to car safety. This means knowing the right seat for their child’s age and size – from rear-facing car seats, forward-facing car seats, boosters, all the way to seat belts – and ensuring that kids are correctly buckled for every ride. Make sure your child is in #TheRightSeat at: nhtsa.gov/TheRightSeat.
Last Round’s Winners!
Texting & Driving Prevention
In 2016, 3,450 people were killed in motor vehicle crashes involving distracted drivers. The Ad Council’s Texting and Driving Prevention campaign aims to curb the behavior of drivers who text while driving. The campaign assets go beyond the “texting while driving is dangerous” messaging, and remind drivers that no one is special enough to text and drive. The campaign’s latest round of creative showcases the humorous daily events of one man who just can’t put his phone down, but has a surprising good habit. “Good Habit” reminds drivers that they can “Text and whatever. Just don’t text and drive.”
Job Training & Employment
Goodwill Industries International is a global social services enterprise and the leading nonprofit provider of job placement and training programs and career support services in the United States. Goodwill® uses the revenue from the sale of these goods to create job skills training and development, and to provide other community-based services such as child care, financial education, free tax preparation, and mentoring. The Ad Council worked with pro bono agency, Digitas, to produce public service advertisements that encourage audiences to shop at their local Goodwill– creating the revenue that allows Goodwill organizations to provide job training programs and more in local communities. The creative aims to show people that their purchases at a Goodwill store doesn’t just build their wardrobe, it fuels local job training and employment placement opportunities in their neighborhood, giving the whole community a reason to cheer.