And the winners of our Sweet Sixteen Round 2 are… Fatherhood Involvement and End Family Fire! Congratulations to these two moving campaigns and thank you to everyone who has stepped up and voted in March Adness so far.
Now let’s get ready for the Sweet Sixteen Round 3 showdown: Bullying Prevention versus Texting & Driving Prevention and Job Training & Employment versus Saving for Retirement. Check out the campaigns below. Voting for this round begins on 3/19, so be sure you’re signed up to vote – it’s a simple as giving us your email in the box to the right of this post!
You can expect to see Fatherhood Involvement and End Family Fire in the Excellent 8 starting on 3/26, which of this round’s campaigns will be there with them?
Bullying Prevention vs. Texting & Driving Prevention
Two thirds of teens say they have experienced bullying. Yet most teens don’t think they contribute to the problem. The term bullying has come to reflect a specific situation that does not always connect to the general culture of meanness which many teens experience daily. Teens know that things like pushing/shoving, making fun of differences, and even catfishing are very serious – but when it comes to their own personal experiences, the most prevalent forms of “bullying” are behaviors where context and intent matter. The lines between just joking around and saying something harmful have become murky. When it comes to these instances of cruelty or meanness, teens don’t realize that their words and actions can be hurtful, even if that wasn’t their intent. The Honest Yearbook showcases teens sharing the impact their friends have had on their lives and encourages viewers to reflect on the power of their words and actions.
In 2016, 3,450 people were killed in motor vehicle crashes involving distracted drivers. The Ad Council’s Texting and Driving Prevention campaign aims to curb the behavior of drivers who text while driving. The campaign assets go beyond the “texting while driving is dangerous” messaging, and remind drivers that no one is special enough to text and drive. The campaign’s latest round of creative showcases the humorous daily events of one man who just can’t put his phone down, but has a surprising good habit. “Good Habit” reminds drivers that they can “Text and whatever. Just don’t text and drive.”
Job Training & Employment vs. Saving for Retirement
Goodwill Industries International is a global social services enterprise and the leading nonprofit provider of job placement and training programs and career support services in the United States. Goodwill® uses the revenue from the sale of these goods to create job skills training and development, and to provide other community-based services such as child care, financial education, free tax preparation, and mentoring. The Ad Council worked with pro bono agency, Digitas, to produce public service advertisements that encourage audiences to shop at their local Goodwill– creating the revenue that allows Goodwill organizations to provide job training programs and more in local communities. The creative aims to show people that their purchases at a Goodwill store doesn’t just build their wardrobe, it fuels local job training and employment placement opportunities in their neighborhood, giving the whole community a reason to cheer.
7 in 10 Americans (68%) approaching retirement have less than a year’s income saved for retirement, according to the National Institute on Retirement Security. To empower more Americans to take steps to get on track with their savings, AARP and the Ad Council are working together on the Saving for Retirement campaign. These new PSAs make saving for retirement less intimidating by evoking the nostalgic and playful tone of children’s educational TV shows from the 1970s and ‘80s.
Last Round’s Winners!
Multiple studies underscore the benefits girls reap from having an involved father in their lives. Daughters with involved fathers are more likely to graduate from college and enter higher paying, more demanding jobs. This spot illustrates how this impact can be felt when fathers choose to make a moment with their daughters. An extension of the longstanding Responsible Fatherhood campaign, the video reminds fathers that the smallest moments spent with their daughters can make the biggest difference in their lives. The heartwarming PSA highlights the positive outcomes that result from fathers and daughters playing a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the PSA captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through a shared moment playing catch.
End Family Fire
Every day, 8 kids are unintentionally injured or killed by a gun left unlocked and loaded. These incidents are part of Family Fire. Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The End Family Fire campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership. When it comes to guns, we can all agree on the importance of preventing kids from having easy access to them. “Justin” aims to inspire gun owners to make their homes safer when it comes to the storage and handling of their guns by going to EndFamilyFire.org.