And the winners of our Sweet Sixteen Round 1 are… Love Has No Labels and Empowering Girls in STEM! Congratulations to these two amazing campaigns and thank you to everyone who has voted in March Adness so far.
Up next, it’s the Sweet Sixteen Round 2 showdown between Fatherhood Involvement & Emergency Preparedness and End Family Fire & Buzzed Driving Prevention. Check out the campaigns below. Voting for the next round begins on 3/19 so be sure you’re signed up to vote – it’s a simple as giving us your email in the box to the right of this post!
You can expect to see Love Has No Labels and Empowering Girls in STEM in the Excellent 8 starting on 3/26 , which of this round’s campaigns will join them?
Fatherhood Involvement vs. Emergency Preparedness
Multiple studies underscore the benefits girls reap from having an involved father in their lives. Daughters with involved fathers are more likely to graduate from college and enter higher paying, more demanding jobs. This spot illustrates how this impact can be felt when fathers choose to make a moment with their daughters. An extension of the longstanding Responsible Fatherhood campaign, the video reminds fathers that the smallest moments spent with their daughters can make the biggest difference in their lives. The heartwarming PSA highlights the positive outcomes that result from fathers and daughters playing a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the PSA captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through a shared moment playing catch.
As recent events – including the frigid winter weather across the Midwest, the deadly California wildfires and Hurricanes Harvey, Irma and Maria – have shown, natural disasters can cause massive destruction and bring enormous change at any time. However, less than 50 percent of Americans households have developed an emergency plan and talked about it with their families. Told from the perspective of the objects left behind in a disaster, this PSA provides simple, tangible steps viewers can take to prepare before an emergency hits.
End Family Fire vs. Buzzed Driving
Every day, 8 kids are unintentionally injured or killed by a gun left unlocked and loaded. These incidents are part of Family Fire. Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The End Family Fire campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership. When it comes to guns, we can all agree on the importance of preventing kids from having easy access to them. “Justin” aims to inspire gun owners to make their homes safer when it comes to the storage and handling of their guns by going to EndFamilyFire.org.
In 2017, over 10,000 people in America died in alcohol-impaired driving crashes. That’s one person every 48 minutes. The Ad Council’s Buzzed Driving Prevention campaign encourages men 21-34 to recognize their buzzed warning signs – those individual tells that they’re impaired and shouldn’t be driving – and reconsider their decision to drive after drinking. In “Holiday Party,” you see a potentially all-too-familiar buzzed warning sign: oversharing at an office gathering.
Last Round’s Winners!
Love Has No Labels
Rising is a powerful film that takes us back to where we started with Love Has No Labels, a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability. The film reminds everyone to see each other as humans above all else. It captures the poignant story of a diverse neighborhood coming together in a flood, rising above their differences to support each other in a time of need. At a time where we’re seeing stories of togetherness overcome the devastation that comes with hurricane season, this story is timely and relevant to all.
Empowering Girls in STEM
Research shows that young girls like STEM subjects – science, technology, engineering and math – but, as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes. As girls look around for female role models, they don’t see anyone who looks like they do. If we want girls to succeed in STEM, we have to show them it’s possible. Launched in September 2018, the She Can STEM campaign targets tween girls (ages 11-15) and showcases the achievements of role models in STEM to reinforce the idea that STEM is cool, creative, and inspiring. To give girls the inspiration they need, we show them that if “She Can STEM. So Can You.”