The moment you’ve been waiting for has finally arrived…March Adness 2019! Check out this year’s Sweet 16 picks for the Ad Council’s PSA of the year, along with all our tournament dates below. Voting starts via email on 3/12 and each round will be open for 24 hours.
To ensure your vote is counted, sign up by giving us your email in the box to the right of this post, and invite your friends to join the game to help your favorite campaign win. Campaign winners from each round will be announced on AdLibbing, so check back frequently.
March Adness Tournament Dates:
- 3/12: Sweet 16 Round 1
- 3/14: Sweet 16 Round 2
- 3/19: Sweet 16 Round 3
- 3/21: Sweet 16 Round 4
- 3/26: Elite 8 Round 1
- 3/28: Elite 8 Round 2
- 4/2: Final 4
- 4/4: Championship Round
- 4/5: The 2019 March Adness winner is announced!
**Please note, you can register to vote at any time to participate in the current round of the tournament. Just enter your information here!
Love Has No Labels vs. Caregiver Assistance
Rising is a powerful film that takes us back to where we started with Love Has No Labels, a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability. The film reminds everyone to see each other as humans above all else. It captures the poignant story of a diverse neighborhood coming together in a flood, rising above their differences to support each other in a time of need. At a time where we’re seeing stories of togetherness overcome the devastation that comes with hurricane season, this story is timely and relevant to all.
Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more at aarp.org/caregiving and aarp.org/cuidar. Family support is critical to the care needed for older adults as they age, but often comes at substantial costs to those providing the care, to their families and to society. A popular misconception is that caregivers are paid medical professionals, providing full-time care to someone in need of daily help, when in reality, most caregivers are family members or friends who are also working and managing their own families at the same time. For many, the caregiving role starts with simple things like scheduling a doctor’s visit or helping with daily errands, but gradually expands over time, until it becomes a major commitment in their lives. Many caregivers provide up to 20 hours of care a week, equivalent to the time commitment of an unpaid, part-time job.
Empowering Girls in STEM vs. Discover the Forest
Research shows that young girls like STEM subjects – science, technology, engineering and math – but, as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes. As girls look around for female role models, they don’t see anyone who looks like they do. If we want girls to succeed in STEM, we have to show them it’s possible. Launched in September 2018, the She Can STEM campaign targets tween girls (ages 11-15) and showcases the achievements of role models in STEM to reinforce the idea that STEM is cool, creative, and inspiring. To give girls the inspiration they need, we show them that if “She Can STEM. So Can You.”
88 percent of kids say they like being in nature and 79 percent wish they could spend more time there. When kids spend time outdoors, they get the chance to explore, use their imaginations, and engage in unstructured and adventurous play. They also have lower stress levels, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious. The Discover the Forest campaign encourages parents of tweens to take their kids to nearby forests and parks to reap these benefits and instill in their children early on a love for the outdoors, thereby developing future stewards of the land. Visit DiscovertheForest.org to search for a forest, trail or park near you today.
Fatherhood Involvement vs. Emergency Preparedness
Multiple studies underscore the benefits girls reap from having an involved father in their lives. Daughters with involved fathers are more likely to graduate from college and enter higher paying, more demanding jobs. This spot illustrates how this impact can be felt when fathers choose to make a moment with their daughters. An extension of the longstanding Responsible Fatherhood campaign, the video reminds fathers that the smallest moments spent with their daughters can make the biggest difference in their lives. The heartwarming PSA highlights the positive outcomes that result from fathers and daughters playing a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the PSA captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through a shared moment playing catch.
As recent events – including the frigid winter weather across the Midwest, the deadly California wildfires and Hurricanes Harvey, Irma and Maria – have shown, natural disasters can cause massive destruction and bring enormous change at any time. However, less than 50 percent of Americans households have developed an emergency plan and talked about it with their families. Told from the perspective of the objects left behind in a disaster, this PSA provides simple, tangible steps viewers can take to prepare before an emergency hits.
End Family Fire vs. Buzzed Driving
Every day, 8 kids are unintentionally injured or killed by a gun left unlocked and loaded. These incidents are part of Family Fire. Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The End Family Fire campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership. When it comes to guns, we can all agree on the importance of preventing kids from having easy access to them. “Justin” aims to inspire gun owners to make their homes safer when it comes to the storage and handling of their guns by going to EndFamilyFire.org.
In 2017, over 10,000 people in America died in alcohol-impaired driving crashes. That’s one person every 48 minutes. The Ad Council’s Buzzed Driving Prevention campaign encourages men 21-34 to recognize their buzzed warning signs – those individual tells that they’re impaired and shouldn’t be driving – and reconsider their decision to drive after drinking. In “Holiday Party,” you see a potentially all-too-familiar buzzed warning sign: oversharing at an office gathering.
Bullying Prevention vs. Texting & Driving
Two thirds of teens say they have experienced bullying. Yet most teens don’t think they contribute to the problem. The term bullying has come to reflect a specific situation that does not always connect to the general culture of meanness which many teens experience daily. Teens know that things like pushing/shoving, making fun of differences, and even catfishing are very serious – but when it comes to their own personal experiences, the most prevalent forms of “bullying” are behaviors where context and intent matter. The lines between just joking around and saying something harmful have become murky. When it comes to these instances of cruelty or meanness, teens don’t realize that their words and actions can be hurtful, even if that wasn’t their intent. The Honest Yearbook showcases teens sharing the impact their friends have had on their lives and encourages viewers to reflect on the power of their words and actions.
In 2016, 3,450 people were killed in motor vehicle crashes involving distracted drivers. The Ad Council’s Texting and Driving Prevention campaign aims to curb the behavior of drivers who text while driving. The campaign assets go beyond the “texting while driving is dangerous” messaging, and remind drivers that no one is special enough to text and drive. The campaign’s latest round of creative showcases the humorous daily events of one man who just can’t put his phone down, but has a surprising good habit. “Good Habit” reminds drivers that they can “Text and whatever. Just don’t text and drive.”
Job Training & Employment vs. Saving for Retirement
Goodwill Industries International is a global social services enterprise and the leading nonprofit provider of job placement and training programs and career support services in the United States. Goodwill® uses the revenue from the sale of these goods to create job skills training and development, and to provide other community-based services such as child care, financial education, free tax preparation, and mentoring. The Ad Council worked with pro bono agency, Digitas, to produce public service advertisements that encourage audiences to shop at their local Goodwill– creating the revenue that allows Goodwill organizations to provide job training programs and more in local communities. The creative aims to show people that their purchases at a Goodwill store doesn’t just build their wardrobe, it fuels local job training and employment placement opportunities in their neighborhood, giving the whole community a reason to cheer.
7 in 10 Americans (68%) approaching retirement have less than a year’s income saved for retirement, according to the National Institute on Retirement Security. To empower more Americans to take steps to get on track with their savings, AARP and the Ad Council are working together on the Saving for Retirement campaign. These new PSAs make saving for retirement less intimidating by evoking the nostalgic and playful tone of children’s educational TV shows from the 1970s and ‘80s.
Breast Cancer Risk Education vs. Lung Cancer Screening
Black women in America are dying of breast cancer at unacceptable rates – about 40% higher than white women. Black women are more likely to be diagnosed younger and also more likely to be diagnosed at later stages with more aggressive forms of the disease. The Ad Council is working with Susan G. Komen to educate and inspire black women to understand their risk and engage with information and tools that can ultimately promote early detection. Drawing on the audience insight of sisterhood, the campaign,“Know Your Girls™,” empowers each woman to treat her breasts with the same love and attentiveness she does her closest girlfriends. The PSAs drive to KnowYourGirls.org, where women can access information and tools to help them learn their breast cancer risk and family health history, and have an informed conversation with their doctor.
Lung cancer is the #1 cancer killer of women and men. Fortunately, a groundbreaking, new screening – a low-dose CT scan – can detect lung cancer in the early stages when the disease is more likely to be curable. However, most cases are not diagnosed until later stages. Approximately eight million people are at high risk for lung cancer and should talk to their doctor about getting screened. If everyone at high-risk were screened, about 25,000 lives could be saved. Talk to your doctor or learn more at SavedByTheScan.org.
Adoption from Foster Care vs. Child Car Safety
There are over 118,000 children in the U.S. foster care system awaiting adoption. However, teens have lower adoption rates and often wait longer to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family– especially throughout all of the milestones in our lives. This PSA reminds audiences that teens in foster care have plenty of “firsts” to experience with their adoptive parents and emphasizes the idea that you don’t have to be perfect to be a perfect parent. Learn more about the adoption process at: AdoptUSKids.org.
Motor vehicle crashes are a leading cause of death for children under 13. This PSA shows parents how their love for their children extends to car safety. This means knowing the right seat for their child’s age and size – from rear-facing car seats, forward-facing car seats, boosters, all the way to seat belts – and ensuring that kids are correctly buckled for every ride. Make sure your child is in #TheRightSeat at: nhtsa.gov/TheRightSeat.