We’re celebrating impact at SXSW, so come check us out at the various events below. The Ad Council will be bringing our social good spirit to the Interactive festival and we’d love to see you there.
Friday, March 8th | 4-4:45 p.m. | The FQ Lounge @ The Palm Door on Sabine (401 Sabine Street)
Diversity matters in media and entertainment because it helps us see each other as we truly are to better reflect the world in which we live. Inclusive representation in media helps overcome bias, which contributes to a more inclusive world. Leaders share the action steps that will help increase a diversity of representation in the media we create. Not only will this drive equality, it will drive business. Come hear why!
Panelists: Rowena Patrick (Ad Council), Chelsea Phillips (Anheuser-Busch), Robin Hauser (Finish Line Features and Bias Documentary)
Moderator: Roxanne Shante (SiriusXM)
Saturday, March 9 | 3:30-4:30 PM | Hilton Salon K
Accelerators are not new. But as business becomes more purpose driven, many entrepreneurs are looking to launch products for social good – sometimes intentionally and others serendipitously as a result of “tinkering.” Panelists will discuss how non-profit organizations can leverage unique products coming out of these programs to engage their constituents, how social entrepreneurs can get involved in accelerator programs, and how accelerators can add purpose driven innovation to their portfolios.
Panelists: Kevin Barenblat (Fast Forward), Osnat Fainaru (WeWork), Brad Jacobson (R/GA)
Moderator: Anastasia Goodstein (Ad Council)
Saturday, March 9 | 6:00-7:00 PM|WeWork Austin, 600 Congress Avenue
Come take a break from SXSW and hang out with the Ad Council, WeWork Labs and R/GA Ventures to continue the dialogue from our Accelerate for Good panel. Join us for drinks and conversation about how we can leverage the energy and innovation of startups to power social impact.
Use the password socialgood to RSVP
Friday, March 8-Sunday March 10 | Trinity Hall
The Copernicus Project by Land O’Lakes is an immersive, interactive experience inspired by Nicolaus Copernicus, who in 1532 unveiled a powerful paradigm shift: Earth is not the center of the universe. The Copernicus Project challenges long-held beliefs about humans as the center of the modern food system. The house will include an exhibit on Feeding America as part of our Ending Hunger campaign – so come check it out!
Sunday, March 10 | 11:00 AM-12:00 PM | Fairmont Congressional C
Approximately two-thirds of girls are interested in science in fourth grade. However, something happens in middle school that leads to a sharp decline in girls’ participation in STEM. This panel, featuring women who are ruling the STEM world, will dive into the importance of keeping girls engaged in STEM, the dynamic future of the brand, and re-establishing an emotional connection to rebrand STEM as cool, creative and inspiring and, ultimately, fuel the next generation of women in STEM.
Panelists: Sara Dietschy (YouTuber and Content Creator), Justina Nixon-Saintil (Verizon Foundation), Francesca Rossi (IBM)
Moderator: Rowena Patrick (Ad Council)
Wednesday, March 13 | 11:00 AM-12:00 PM | Fairmont Congressional B
America’s opioid epidemic is impacting our youth and young adults at an alarming rate. It is estimated that more than 2 million Americans will suffer from addiction to prescription or illicit opioids in 2018. The fact is opioid dependence can happen after just 5 days. What role can advertising play to help raise awareness and tackle an issue that’s killing thousands of Americans every year? Come hear from the experts behind truth, one of the largest, most effective youth smoking prevention campaigns, about how they are doing just that. Alongside partners Vice, Google and the Ad Council, you will learn how effective social good campaigns can play a critical role in taking on society’s greatest crises.
Panelists: Eric Asche (Truth Initiative), Marcha Cooke (Vice Media), Roy Daiany (Google)
Moderator: Ashley Menschner (Ad Council)