Haven’t heard of WORLDZ yet? If you’re a marketer, entertainer or communicator – or are interested in social impact – you should get to know it. The Ad Council is making its first foray there this year and we’re super excited to get involved.
Co-founded by Roman Tsunder & James Sullos, the goal of the conference is to unite superstars & rising stars to create a better world for tomorrow. Representing more than $110 billion in annual media spending, WORLDZ brings together the most influential minds and brands in the world from Senior Manager to CEO level, allowing unprecedented and 1:1 access to the world’s top cultural Masters.
WORLDZ is hosting their third annual two-day summit on October 17 and 18 this year at the Long Beach Performing Arts Center in Los Angeles, California.
What are the Goodfronts and how can people get involved?
On October 18th at 10:45 a.m. PST, Roman Tsunder and Ross Martin, the CEO of Blackbird, will launch the WORLDZ Goodfronts. It’s going to be a first-of-its-kind competitive charity marketplace for social good, designed to engineer positive change by connecting the most important causes of today with the resources they need to achieve their mission.
In association with the Ad Council and Ad Age, the WORLDZ Goodfronts is a variation of the popular television “Upfronts,” in which media networks compete for advertising dollars by presenting opportunities for brands to reserve inventory for the year ahead. The WORLDZ Goodfronts are an “action auction” in which social organizations compete for the investment dollars, time, talent and platforms that can drive meaningful impact.
Host SuChin Pak will introduce presentations by the Gun Safety Alliance, St Jude Children’s Hospital, Love Has No Labels and the World Food Programme.
During and immediately following their presentations, all WORLDZ participants will have an opportunity to ask questions, offer live feedback and ideas to presenters, and make commitments within their sphere of access and expertise, in person and via the WORLDZ app.
You can find more info on the Goodfronts here: http://www.worldz.us/goodfronts
Or read more about the Goodfronts in an Ad Age article featuring the Ad Council’s very own Heidi Arthur here.
What sessions should you watch for?
There’s so much great content planned for WORLDZ this year, but here’s a few of the Master Courses we’re most looking forward to:
Actions Speak Louder Than Words: Moving Impact Content From The Screen To The Street
Speaker: Katherine Keating, Publisher
Actions speak louder than words and taking action just got easier. Known for raw and real storytelling, VICE has turned its sights on action. Learn the ins and outs of what it takes to spark change and truly shape the world of tomorrow!
Out-Of-Home Storytelling At Scale
Speaker: Dan Levi, EVP & CMO
Once Upon A Times Square: Create an Out-of-Home campaign that will launch in real-time in New York’s Times Square and then run across digital billboards nationwide! In partnership with the Ad Council, in support of the award-winning “Love Has No Labels” campaign, participants will learn how consumer behavior, mobile data and the “digitization” of billboards create actionable opportunities to tell creative brand stories!
Ex Machina 2.0: The Future Of AI And Your Business
- Steven Wolfe Pereira, Chief Marketing & Communications Officer
- Peter Day, Chief Technology Officer
We’re at the dawn of the AI century. How will this affect your industry, your company and most importantly your job? Learn why AI will be more important than the Internet and why it will be imperative for every business to understand it.
Want to attend?
To register for this one-of-a-kind summit, visit https://summit.worldz.us/