Each October nearly 100,000 industry professionals descend upon New York City to attend Advertising Week, one of the world’s premier conferences related to marketing, branding, advertising and technology. This year welcomes a wide array of standout speakers, including Carolyn Everson (VP, Global Marketing Solutions at Facebook) and Danielle Lee (Global Vice President, Partner Solutions at Spotify). The Ad Council is excited to be leading several panels centered on social good marketing at the annual event. Check out where we’ll be throughout the week!
Tech not Tiaras: How Our Industry is Building Tomorrow’s STEM Workforce
Tuesday, October 2nd | 1-1:40pm | Univision Stage, AMC Loews Lincoln Square 13
With panelists: Linda Boff (GE), Sean Bryan (McCann), Kathleen Hall (Microsoft), Michelle Hillman (Ad Council) & Ann Rubin (IBM)
While women make up half of the U.S. college-educated workforce, they hold only 28% of all STEM jobs. When asked about their associations with STEM-related jobs Gen Z girls said they weren’t cool, diverse or smart. Members of the Ad Council’s new ‘She Can STEM’ campaign will unpack the ways we can break stereotypes and fix our gender-imbalanced pipeline in a panel representing today’s tech giants.
Power, Perception and Harassment
Tuesday, October 2nd | 4-4:30pm | Sugar Factory
With panelists: Shelley Zalis (The Female Quotient), Sigal Avin (writer and director), David Schwimmer (actor and producer) & David Gelles (The New York Times)
Shelley Zalis will moderate a conversation with writer and director Sigal Avin, actor and producer David Schwimmer and New York Times’ columnist David Gelles about the Ad Council’s #ThatsHarassment campaign. The discussion will illustrate how leaders can combat sexual harassment in the workplace and the role men need to play in ending it.
The Power of an Open-Source Movement: How an Idea Sparked Real Change Led by a Coalition of the Willing
Thursday, October 4th | 5-6pm | Target Media Network Stage @IMAX
With panelists: Lisa Sherman (Ad Council), Kristin Lemkau (JPMorgan Chase), David Droga (Droga5), Shelly Palmer (The Palmer Group) & Steven Wolfe Pereira (Quantcast)
What happens when a coalition of business leaders comes together to positively impact one of the most controversial issues of our time? Meet the founding members of the Gun Safety Alliance (GSA) and hear about the movement’s latest partnership with the Ad Council, the “End Family Fire” campaign, aimed at changing behavior and perceptions around gun safety in America.
Ad Futures Competition
Thursday, October 4th | 8:00am – 3:30pm | SVA Theatre, 333 West 23rd Street
More than a dozen NYC high schools will come together as part of the Ad Club of New York’s 15th Annual “Ad Futures Competition.” The NYC high school student teams will create ad campaigns based on the Ad Council’s “Ending Hunger,” campaign, in partnership with Feeding America. During this all-day live ceremony, the teams will pitch their ideas to a team of industry judges.