Check out our newest Champion for Good! Katie Wiggin recently worked with the Ad Council on a short film for our Meals on Wheels campaign. She is the Deputy Video Director at T Brand Studio, and Katie was the creative director and senior producer for this incredible and heart-warming video spot we created, in collaboration with Facebook.
Q: Social good ads pull at our heartstrings. What social good ad has made you cry or stand up and cheer?
KW: I adore the “Love Has No Labels” video for the Ad Council from a couple of years ago. So beautiful and moving! It always makes me tear up.
Q: Why do you think it’s important for brands to have a corporate social responsibility plan in the world we live in?
KW: Brands are a huge part of our daily lives — they feed us, clothe us, stock our homes and more. We become fiercely loyal to the ones our families have used for decades. Brands are part of society’s fabric and as such, it’s important they contribute to the world’s environmental and social well-being.
Q: What was the greatest piece of advice someone gave you, and how did it end up helping you?
KW: “Beware the tyranny of the straight line.” Life is inevitably full of zig zags, and a life well lived goes in many different directions. I’ve always tried to embrace change. The more risks I take and challenges I face, the bigger the payoff.
Q: What age would you want to meet up with your former self, and what advice would you give to that younger you?
KW: I would like to hang out with 16-year-old Katie and tell her to stop worrying so much; everything is going to work out.
Q: What value(s) of your organization are you most proud of?
KW: T Brand Studio embraces the New York Times’s integrity and focuses on good journalism and storytelling. I’m proud to work for such an incredible organization that is constantly fighting to inform and inspire its audience around the world.
Q: What can we look forward to from your organization this year?
KW: More innovative storytelling across all platforms.
Q: You’re planning a “Change the World” dinner party and you can invite anyone (living, dead or fictional). Who are three people on your list?
KW: President Obama, Albus Dumbledore and Oprah.
Q: In 40 years, what will people be nostalgic for?
KW: Phone calls
Q: Tell us what you hope to see more of or experience more of in the next year, using only emojis.
World – Airplane – Pin – Video Camera