Over the past few weeks, hundreds of people have voted to crown their favorite Ad Council campaign from the past year as 2018’s March Adness Champion. And now, we’re down to just four campaigns: Pathways to Employment, Shelter Pet Adoption, Lung Cancer Screening, and Adoption from Foster Care. What campaigns will make it to the championship? You decide!
First up we have Pathways to Employment vs. Shelter Pet Adoption. Voting will begin on Tuesday, April 3rd. Register to vote here to participate!
Pathways to Employment vs. Shelter Pet Adoption
The average amount of time a resume spends on a hiring manager’s desk is seven seconds and candidates are often immediately dismissed if they don’t yet possess typical professional credentials. 7 Second Resumes, created by 22squared on behalf of Grads of Life, encourage hiring managers to look beyond the resume to see how Opportunity Youth are so much more than what’s on paper. Visit GradsofLife.org to learn more about untapped talent.
Between 6-8 million pets enter shelters or rescue groups each year, yet only half will be adopted. This leaves millions of healthy and treatable dogs and cats who still need our help to find homes. To raise awareness for shelter pet adoption, the Humane Society of the United States, Maddie’s Fund and the Ad Council built an interactive laboratory where adoptable pets made their own social media posts by interacting with elements on set. These posts were then published on The Shelter Pet Project’s Facebook, Instagram and Twitter. All this play laddered up to a serious request: Adopt shelter pets. Find adoptable shelter pets near you at TheShelterPetProject.org.
Last Round’s Winners!
Lung Cancer Screening
Approximately 9 million people in the U.S. are at high risk for lung cancer and more than 15,000 lives could be saved if only half of them were screened. “Saved By The Scan” aims to raise awareness of the benefits of early detection through lung cancer screening and drive individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org.
Adoption from Foster Care
There are over 118,000 children in the U.S. foster care system currently waiting for an adoptive family. However, older teens have lower adoption rates and spend 50% more time waiting to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family. Whether prospective parents can successfully wake up a teen or not, parents don’t have to know it all to be a perfect parent to a teenager – they just need to be there. Learn more about the adoption process at AdoptUSKids.org.