And just like that, the Sweet Sixteen rounds are over! Congratulations to all the fabulous campaigns that competed. The campaigns advancing to the Excellent Eight are: Fatherhood Involvement, Pathways to Employment, Suicide Prevention, Shelter Pet Adoption, Adoption from Foster Care, High School Equivalency, Lung Cancer Screening, and Caregiver Assistance.
First up, we have Fatherhood Involvement vs. Pathways to Employment & Suicide Prevention vs. Shelter Pet Adoption. Voting will begin on Tuesday, March 27th. Which campaigns will secure a coveted spot in our Flawless Four? Register to vote here to make your voice heard!
Fatherhood Involvement vs. Pathways to Employment
Fathers play a critical role in their children’s lives and today, 86 percent of dads spend more time with their children than their own dads did with them. However, 7 out of 10 dads recognize they could use help to become even better parents. The Ad Council’s Fatherhood Involvement campaign encourages men to “take time to be a dad today” by playing an active role in their children’s lives. These PSAs feature kids re-telling jokes their dads shared with them, highlighting that even the smallest moments fathers spend with their children can have the biggest difference in their children’s lives. All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources. Share this timeless message with all the dads and prospective dads in your community.
The average amount of time a resume spends on a hiring manager’s desk is seven seconds and candidates are often immediately dismissed if they don’t yet possess typical professional credentials. 7 Second Resumes, created by 22squared on behalf of Grads of Life, encourage hiring managers to look beyond the resume to see how Opportunity Youth are so much more than what’s on paper. Visit GradsofLife.org to learn more about untapped talent.
Suicide Prevention vs. Shelter Pet Adoption
Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving from home and beginning college. It’s also a time when mental health issues frequently emerge. The friends of those struggling with mental health issues can be incredibly influential in helping them get the help that they need when they need it. In fact, 76% of young adults will turn to a peer in a time of crisis for support.
Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health. By leveraging moments of vulnerability in their friendships, they can create a safe space for their friends to open up about mental health.
Between 6-8 million pets enter shelters or rescue groups each year, yet only half will be adopted. This leaves millions of healthy and treatable dogs and cats who still need our help to find homes. To raise awareness for shelter pet adoption, the Humane Society of the United States, Maddie’s Fund and the Ad Council built an interactive laboratory where adoptable pets made their own social media posts by interacting with elements on set. These posts were then published on The Shelter Pet Project’s Facebook, Instagram and Twitter. All this play laddered up to a serious request: Adopt shelter pets. Find adoptable shelter pets near you at TheShelterPetProject.org.
Last Round’s Winners!
Lung Cancer Screening
Approximately 9 million people in the U.S. are at high risk for lung cancer and more than 15,000 lives could be saved if only half of them were screened. “Saved By The Scan” aims to raise awareness of the benefits of early detection through lung cancer screening and drive individuals to take a lung cancer screening eligibility quiz at SavedByTheScan.org.
Men represent 16 million of the more than 40 million Americans who are unpaid family caregivers. Although most male caregivers agree that caregiving is stressful, very few reach out for help; they often avoid talking about their situation with others and don’t feel comfortable discussing the emotional challenges of caregiving.
Created by DDB, AARP and the Ad Council, these PSAs feature “”tough guy”” Danny Trejo and use the tagline “Caregiving is tougher than tough,” to direct male caregivers to aarp.org/caregiving for practical tips, tools, and support.