And the winners of our Sweet Sixteen Round 2 are… Suicide Prevention and Shelter Pet Adoption! Congratulations to these two inspiring campaigns and thank you to everyone who has stepped up and voted in March Adness so far.
Now let’s get ready for the Sweet Sixteen Round 3 showdown between Adoption from Foster Care & Buzzed Driving Prevention and High School Equivalency & Emergency Preparedness. Check out the campaigns below. Voting for this round begins on 3/20, so be sure you’re signed up to vote!
You can expect to see Suicide Prevention and Shelter Pet Adoption in the Excellent 8 starting on 3/27, which of this round’s campaigns will be there with them?
Adoption from Foster Care vs. Buzzed Driving Prevention
There are over 118,000 children in the U.S. foster care system currently waiting for an adoptive family. However, older teens have lower adoption rates and spend 50% more time waiting to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family. Whether prospective parents can successfully wake up a teen or not, parents don’t have to know it all to be a perfect parent to a teenager – they just need to be there. Learn more about the adoption process at AdoptUSKids.org.
Every 50 minutes, someone in America is killed by drunk driving. This current campaign prompts viewers to examine their own behavior and take responsibility for their decision to get behind the wheel after drinking. Whether it’s taking too many selfies or overusing a dating app, there are plenty of warning signs of impairment that tell us we may not be okay to drive. Know your warning sign and get a safe and sober ride home.
High School Equivalency vs. Emergency Preparedness
More than 34 million adults over the age of 18 do not have a high school diploma. Going back to pursue a high school equivalency can seem like a large and solitary endeavor. Working with McKinney and the Dollar General Literacy Foundation, the Ad Council has developed PSAs to show adults that they have far more support than they realize and that no one gets a diploma alone.
As recent events – including Hurricanes Harvey, Irma and Maria and the California wildfires – have shown, natural disasters can cause massive destruction and bring enormous change at any time. Created by Schafer Condon Carter, FEMA and the Ad Council, this “Notifications – Flood” PSA uses modern reminders to encourage American families to create emergency communications plans before disasters strike. Visit Ready.gov/plan to create your emergency plan today.
Last Round’s Winners!
Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving from home and beginning college. It’s also a time when mental health issues frequently emerge. The friends of those struggling with mental health issues can be incredibly influential in helping them get the help that they need when they need it. In fact, 76% of young adults will turn to a peer in a time of crisis for support.
Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health. By leveraging moments of vulnerability in their friendships, they can create a safe space for their friends to open up about mental health.
Shelter Pet Adoption
Between 6-8 million pets enter shelters or rescue groups each year, yet only half will be adopted. This leaves millions of healthy and treatable dogs and cats who still need our help to find homes. To raise awareness for shelter pet adoption, the Humane Society of the United States, Maddie’s Fund and the Ad Council built an interactive laboratory where adoptable pets made their own social media posts by interacting with elements on set. These posts were then published on The Shelter Pet Project’s Facebook, Instagram and Twitter. All this play laddered up to a serious request: Adopt shelter pets. Find adoptable shelter pets near you at TheShelterPetProject.org.