And the winners of our Sweet Sixteen Round 1 are…Fatherhood Involvement and Pathways to Employment! Congratulations to these two amazing campaigns and thank you to everyone who has voted in March Adness so far.
Up next, it’s the Sweet Sixteen Round 2 showdown between Suicide Prevention & Ending Hunger and Saving for Retirement & Shelter Pet Adoption. Check out the campaigns below. Voting for the next round begins on 3/15 so be sure you’re signed up to vote!
You can expect to see Fatherhood Involvement and Pathways to Employment in the Excellent 8 starting on 3/27, which of this round’s campaigns will join them?
Suicide Prevention vs. Ending Hunger
Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving from home and beginning college. It’s also a time when mental health issues frequently emerge. The friends of those struggling with mental health issues can be incredibly influential in helping them get the help that they need when they need it. In fact, 76% of young adults will turn to a peer in a time of crisis for support.
Seize the Awkward aims to encourage and empower young adults to reach out to a friend who may be struggling with their mental health. By leveraging moments of vulnerability in their friendships, they can create a safe space for their friends to open up about mental health.
Families and children across the U.S. are struggling with hunger, and they need our help. Nearly 13 million children, that’s 1 in 6 kids, in the U.S. struggle with hunger. Kids who don’t get enough to eat begin life at a serious disadvantage. As they grow up, these kids are more likely to have health problems and experience difficulty in school and in other social situations. Feeding America is the nation’s leading domestic hunger-relief charity, providing meals to more kids than any other charitable organization in the U.S. Help end the story of hunger by visiting FeedingAmerica.org.
Saving for Retirement vs. Shelter Pet Adoption
America is facing a retirement savings crisis. Approximately 2 in 5 households headed by people ages 55-64 –over 9 million households– have no retirement assets saved at all. To encourage the public to get on track with their retirement, this PSA celebrates consumers for successfully acing the financial milestone of home ownership and urges them to apply that same savvy to their retirement savings. Visit AceYourRetirement.org for your personalized retirement saving action plan.
Between 6-8 million pets enter shelters or rescue groups each year, yet only half will be adopted. This leaves millions of healthy and treatable dogs and cats who still need our help to find homes. To raise awareness for shelter pet adoption, the Humane Society of the United States, Maddie’s Fund and the Ad Council built an interactive laboratory where adoptable pets made their own social media posts by interacting with elements on set. These posts were then published on The Shelter Pet Project’s Facebook, Instagram and Twitter. All this play laddered up to a serious request: Adopt shelter pets. Find adoptable shelter pets near you at TheShelterPetProject.org.
Last Round’s Winners!
Fathers play a critical role in their children’s lives and today, 86 percent of dads spend more time with their children than their own dads did with them. However, 7 out of 10 dads recognize they could use help to become even better parents. The Ad Council’s Fatherhood Involvement campaign encourages men to “take time to be a dad today” by playing an active role in their children’s lives. These PSAs feature kids re-telling jokes their dads shared with them, highlighting that even the smallest moments fathers spend with their children can have the biggest difference in their children’s lives. All PSAs direct audiences to visit Fatherhood.gov for parenting tips, fatherhood programs, and other resources. Share this timeless message with all the dads and prospective dads in your community.
Pathways to Employement
The average amount of time a resume spends on a hiring manager’s desk is seven seconds and candidates are often immediately dismissed if they don’t yet possess typical professional credentials. 7 Second Resumes, created by 22squared on behalf of Grads of Life, encourage hiring managers to look beyond the resume to see how Opportunity Youth are so much more than what’s on paper. Visit GradsofLife.org to learn more about untapped talent.